Southern Regional Casino Marketing Boot Camp
The Most Immersive Casino Marketing Gathering
Tuesday, May 3, 2022
IP Casino Resort Spa, Biloxi, MS
Different from our multi-day event, this gathering is hyper-focused on the biggest change to casino marketing in years: The Digital Transformation of Casino Marketing.
8:30 am Welcome
9:00 am Digital Targeting and Serving in the Ever-shifting World of Media
10:45 am Maximizing Your Response and Return with SMS and Email
12:15 pm Lunch
1:15 pm How to Drive More Profit by Working with Your Revenue Management Team
3:00 pm Keeping Your Brand Intact in a Digital World…and Finding New Fans
Click below for session descriptions.
Digital Targeting and Serving in the Ever-shifting World of Media
Best Practices in Digital Targeting for Casinos
It has been happening for some time, but the current tectonic shift in traditional media will be remembered as one of historical proportions. So much is being developed so quickly that the rules of media – how we evaluate it and use it – are changing almost daily. Even Amazon is making headway as another advertising outlet! The good news is that reaching your target audience can still be done with even smaller budgets. However, understanding the right opportunities requires a different approach. This session will give you the foundation to start buying your media more efficiently than ever before, allowing you to fill your marketing funnel (and yes, casinos have marketing funnels) with digital targeting solutions and tactics.
Adele George, A.M. George
As a media planning and buying expert, Adele M. George brings 20+ years of marketing strategy, media planning, and buying experience to the table for her clients. She’s built her career on having a deep understanding of what motivates people to buy a product or service and how to best reach their consumers. Over the years, has bought for a wide variety of categories such as casinos, attorneys, automotive, medical, healthcare, tourism, retail, and restaurants.
Drew Warriner, Q1 Media
A native of New Orleans, LA, Drew Warriner has worked in the Digital Media world since 2014. Having worked in both the traditional and digital settings, he brings vast experience in running multi-platform campaigns focusing on all aspects of the marketing funnel. In his current role as Regional VP of Sales with Q1Media, he oversees the NW, SW, and SE regions while also continuing to work with his core clients both consisting of both agency and direct brands. His experience ranges widely across most verticals with strong experience in the Travel/Tourism vertical which depends heavily on foot traffic and other levels of attribution.
On the more personal side of things, Drew enjoys spending time with his family in Florida, traveling to locations domestic and abroad, and playing as much golf as he can!
Maximizing Your Response and Return with SMS and Email
As legalized online gambling and sports betting continue to expand, our operations attract digital natives faster than ever before. Did you know 66% of American adults have nomophobia, the fear of not having their phone? SMS messaging and targeted emails allow marketers to stimulate additional visits through real-time offers and can help us fill empty rooms or seats.
More casino guests are interested in signing up for emails and texts. They want to receive these communications from brands more often than you think, BUT you have to be smart.
This session will break down the strategies and tactics that have driven over 30% of theo and upwards to 75%.
Aaron Harn, Wild Rose Entertainment
Aaron began his 15-year casino industry journey in finance before first moving into database marketing. From there Aaron progressed through the ranks leading marketing teams and properties in Mississippi, Iowa, Illinois, and New York. He currently serves as corporate director of marketing for Wild Rose Entertainment directing the efforts of their three locations in IA – Clinton, Emmetsburg, and Jefferson.
During his tenure at Wild Rose, Aaron has guided the company through a rebrand, digital evolution, and changing consumer landscapes and behaviors.
Aaron earned his BA from the University of Northern Iowa and his Masters from the University of Iowa.
How to Drive More Profit by Working with Your Revenue Management Team
Angie Dobney, Rise Up Revenue Optimization
Angie Dobney is the President of Rise Up Revenue Optimization. She left her software sales position during the pandemic to start a consulting company. Her main focus is to help hotels and casinos reset their strategies and operations in order to increase profit. Angie provides hands-on optimization of the total resort and portfolio revenue to industry-leading gaming and hospitality clients worldwide. Angie is passionate about revenue management and was most recently with Rainmaker for nine years serving as head of sales for gaming with the company. Angie has also led revenue management for the Hard Rock Hotel and Casino and Station Casinos in Las Vegas.
Angie is teaching revenue and profit optimization at her alma mater, the University of Nevada, Las Vegas. She was the Mentor of the Year with UNLV in 2007 and loves motivating the next generation of revenue managers! Angie is also a proud 2018 graduate of Leadership Las Vegas where she chairs Gaming Day and sits on the board for Hospitality Sales and Marketing International (HSMAI) in Las Vegas.
Keeping Your Brand Intact in a Digital World…and Finding New Fans
At the core of your digital marketing plan lies your digital branding. Acting as the backbone of your website, social profiles, SEO, and digital content creation, the development of a strong and consistent strategy, can accelerate your digital marketing tactics to reach their full potential.
Developing a digital brand strategy goes beyond your logo and color (though consistency IS important). This session will guide you to develop YOUR checklist for keeping your brand intact and finding new fans.
Julia Carcamo, J Carcamo & Associates
Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands and successfully connecting with new and inactive customers, and the reintroduction of the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.