Winning Influencer Marketing
A series of experts answering your questions about your biggest marketing opportunity in 2021.
Seven bi-weekly broadcasts starting January 7, 2021
11am PST, 12pm MST, 1pm CST, 2pm
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the biggest opportunity to attract and engage casino customers on an entirely new level.
On a larger scale, social influencers might create images of the Kardashians and Charli D’amelio, but casino customers have their own social influencer celebrities they are building virtual relationships with. Leveraging the popularity of these influencers could very well be your next marketing hit.
Finding, managing, and measuring the success of your programs will be the focus of this series which will include webinar and AMA (Ask Me Anything) formats with experts, influencers, and the operators that have already started on their journeys.
Schedule of Events
- January 7, 2021 Webinar Kickoff: THE ABCs OF CASINO GAMING INFLUENCERS
- January 21, 2021 AMA #1: THE WOMEN OF INFLUENCE
- February 4, 2021 AMA #2: THE CASINO MARKETERS
- February 18, 2021 AMA #3: THE SOCIAL MEDIA INFLUENCER BLITZ
- March 4, 2021 AMA #4: THE SLOTS & OPERATIONS EXPERTS
- March 18, 2021 AMA #5: THE ONES YOU KNOW: DIY INFLUENCER MARKETING
- April 1, 2021 Webinar: THE INFLUENCERS BEYOND THE CASINO FLOOR
Bookmark this page and check back as we add presenters for each session.
Justin is a marketing expert specializing in digital marketing strategy, social media, and marketing technologies. He helps clients integrate social media and digital marketing into the overall strategic marketing plan. He enjoys working with tribes and business owners by implementing marketing strategies proven to grow their businesses and navigate the ever-changing world of digital marketing. Career highlights include launching websites, building digital marketing teams, developing email and text messaging programs, managing websites and mobile apps, social media marketing, advertising and publicity, event marketing, and enhancing digital marketing strategies. Justin is a frequent conference speaker in both the casino gaming and cannabis industries, speaking on topics ranging from marketing to customer service. Prior to his career in casino gaming and tribal economic development, he worked as a publicist in the entertainment industry and enjoyed bringing films, events, and talent to the Northwest. His bachelor’s degree is from Western Washington University.
Ranging from working at amusement parks to casinos, Courtney Carr has a wealth of experience. She most recently managed social media at The Golden Nugget Las Vegas, introducing new marketing strategies to the property including their weekly in-house live gaming series that garnered roughly 12,000 views per video. This video series won the 2020 Pinnacle Award for Social Media Tactics from the Public Relations Society of America (PRSA) Las Vegas. Courtney couples her hands-on knowledge with a Master’s Degree and a certificate in graduate studies for Advanced Digital and Social Media practices from Texas Tech University.
Following the successful launch of Wynn Las Vegas, Julia served as the Vice President of Brand Marketing for Isle of Capri Casinos. Leading the development of a new brand portfolio for the company as well as the reintroduction of the ubiquitous Lady Luck Casino brand and the first farm-to-table casino buffet concept. Julia currently leads a team of marketers as the president of J Carcamo & Associates – developing new brands as well as refining existing ones and providing consulting and complete project management for both strategic and tactical services to a diverse client base. Recognizing a shift in demographics, she has formed espÑOLA, a joint venture matching mainstream marketers with the growing Hispanic market.
Women of Influence, January 21
Sarah, a.k.a. Slotlady, is a casino content creator who uploads daily videos to YouTube for over 3 years. The focus of her content is exciting yet relatable casino gaming action that includes live streams and pre-recorded videos of slots and a variety of table games such as Blackjack, Baccarat, Ultimate Texas Hold’em, among others. Sarah loves connecting with her 168,000 subscribers and bringing an authentic casino experience to the comfort of their homes!