Winning Influencer Marketing
A series of experts answering your questions about your biggest marketing opportunity in 2021.
Bi-weekly broadcasts through April 15, 2021
11am PST, 12pm MST, 1pm CST, 2pm
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the biggest opportunity to attract and engage casino customers on an entirely new level.
On a larger scale, social influencers might create images of the Kardashians and Charli D’amelio, but casino customers have their own social influencer celebrities they are building virtual relationships with. Leveraging the popularity of these influencers could very well be your next marketing hit.
Finding, managing, and measuring the success of your programs will be the focus of this series which will include webinar and AMA (Ask Me Anything) formats with experts, influencers, and the operators that have already started on their journeys.
- April 15, 2021 Webinar: THE INFLUENCERS BEYOND THE CASINO FLOOR
Past Event Recordings
- AMA #1: THE WOMEN OF INFLUENCE Recorded on January 21, 2021, View Recording
- AMA #2: THE CASINO MARKETERS Recorded on February 4, 2021, View Recording
- AMA #3: THE SOCIAL MEDIA INFLUENCER BLITZ Recorded on February 18, 2021, View Recording
- AMA #4: THE SLOTS & OPERATIONS EXPERTS Recorded on March 4, 2021, View Recording
- AMA #5: THE HEADLINER Recorded March 18, 2021, View Recording
- AMA #6: THE ONES YOU KNOW: DIY INFLUENCER MARKETING, View Recording
Bookmark this page and check back as we add presenters for each session.
Up Next: THE INFLUENCERS BEYOND THE CASINO FLOOR, April 15, 2021
Ask the Experts
Justin is a marketing expert specializing in digital marketing strategy, social media, and marketing technologies. He helps clients integrate social media and digital marketing into the overall strategic marketing plan. He enjoys working with tribes and business owners by implementing marketing strategies proven to grow their businesses and navigate the ever-changing world of digital marketing. Career highlights include launching websites, building digital marketing teams, developing email and text messaging programs, managing websites and mobile apps, social media marketing, advertising and publicity, event marketing, and enhancing digital marketing strategies. Justin is a frequent conference speaker in both the casino gaming and cannabis industries, speaking on topics ranging from marketing to customer service. Prior to his career in casino gaming and tribal economic development, he worked as a publicist in the entertainment industry and enjoyed bringing films, events, and talent to the Northwest. His bachelor’s degree is from Western Washington University.
Ask the Experts
Following the successful launch of Wynn Las Vegas, Julia served as the Vice President of Brand Marketing for Isle of Capri Casinos. Leading the development of a new brand portfolio for the company as well as the reintroduction of the ubiquitous Lady Luck Casino brand and the first farm-to-table casino buffet concept. Julia currently leads a team of marketers as the president of J Carcamo & Associates – developing new brands as well as refining existing ones and providing consulting and complete project management for both strategic and tactical services to a diverse client base. Recognizing a shift in demographics, she has formed espÑOLA, a joint venture matching mainstream marketers with the growing Hispanic market.
Ask the Experts
Elizabeth McFadden is the founder and CEO of Novella Brandhouse, an award-winning, full-service ad agency.
With over 20 years of advertising and branding experience under her belt, Elizabeth brings the expertise, creativity, and award-winning strategy of a big-time ad agency to businesses who want to scale. Over a decade ago, she developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.
During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She’s worked with mega-brands like Sprint and Bayer, local favorites like Brookside, plus emerging companies like Union Horse Distilling Co. and FlutterHabit.
Elizabeth consults with both B2B and B2C clients in industries ranging from commercial development and non-profits to food & beverage and lifestyle brands. At Novella Brandhouse, her role involves leading the brand strategy side of the house in addition to managing the day-to-day operations. She has been featured in The New York Times, The Boston Globe, Chicago Tribune, Kansas City Business Journal, Startland News, and others.
Elizabeth is a Kansas City native and lives in Brookside with her husband Matt, and three boys. She spends most of her free time attending youth sporting events (watching her boys play baseball, soccer, and running Cross Country), doing Pilates, traveling, and relaxing at the lake.