Taking what you might have learned about advertising outside of a casino environment and making it fit isn’t always as easy as we would hope.
Casino advertising managers spend days worried that their budgets will get cut while they watch others stay the same (or even increase) as the demands of the market increase. The fact is advertising done well can be just as valuable as any of the other tools casino marketers use. Because advertising is typically targeted at new customers or those not already in our databases, the reinvestment on an advertising-driven visit can often be LOWER.
But the only way to solidify the role of advertising in the casino marketing landscape is to be better and smarter than the average advertiser.
In this Casino Advertising Masterclass, you will learn how to
- connect all of your advertising efforts to business goals so you can justify your plans
- develop creative that really connects with customers you know and those you might not know…yet
- manage your media buys so that they play a key role in your database and budget goals