Unlock the Power of Email Marketing for Casinos 🎰

Elevate Your Digital Strategy with Our Expert-Led Webinar Series

Ready to revolutionize the way your casino communicates?

Join our dynamic webinar series crafted exclusively for casino marketers eager to thrive in the digital age. Through six expert-led sessions, unlock the secrets to crafting impactful email campaigns, transitioning customers to digital with ease, and mastering lifecycle communications.

📆 Webinar Schedule:

• 6/11: “Digital Is an Everyone Discussion” – Kick off your digital marketing transformation.
• 6/25: “Integrating Channels & Tools” – Learn seamless integration for maximum impact.
• 7/9: “Winning Collection Strategies” – Optimizing sign-up experiences for an immediate welcome.
• 7/23: “Iterative Innovation” – Evolve your campaigns with innovative techniques.
• 8/6: “Workflow Best Practices” – Master triggers, automation, and drip campaigns.
• 8/20: “Journey to 100% Digital Offers” – Strategies to digitalize all casino offers successfully.

Your Coaches

Aaron Harn, Wild Rose Entertainment

Aaron Harn is the Vice President of Marketing, Brand Strategy, and Player Development at Wild Rose Entertainment, which operates three casino hotels in Iowa. With nearly 20 years of experience in casino marketing, he has worked at Isle of Capri Casinos, Boyd Gaming, and Delaware North, excelling in database marketing, player development, advertising, brand management, and event promotion.

At Wild Rose Entertainment, Aaron oversees overall marketing strategy and provides direction to senior leadership and marketing teams. He focuses on database marketing, player development, advertising, brand management, and events, ensuring cohesive business strategies. Known for designing innovative marketing strategies that drive growth and customer engagement, Aaron is committed to researching and deploying modern tools to attract and retain customers, positioning Wild Rose Entertainment at the industry’s forefront.

Mary Loftness, Profitable Customers

Mary Loftness is a seasoned marketing strategist with 35 years of experience in the hospitality, travel, gaming, entertainment, non-profit, and technology industries. Known for her ability to drive measurable marketing outcomes, she has expertise in project management, total quality management, value-based pricing, and yield management, honed at Radisson and Westin hotels. As VP of Relationship Marketing at Station Casinos, Mary launched a successful multi-property loyalty program. She later joined Gorp.com, earning a Travelworld Silver Medal for customer service. Since founding Profitable Customers in 2000, she has provided strategic consulting and direct marketing assistance, specializing in database management and ROI measurement. Mary holds a Hotel and Restaurant Management degree from Southwest State University of Minnesota and frequently instructs at the University of Nevada Gaming Extended Studies program, speaking at industry conferences like G2E and the Indian Gaming Tradeshow.

Andrew Kordek, iPost

Andrew Kordek is the VP of Customer Engagement, Support, and Marketing at iPost, an Email Service Provider (ESP) specializing in data-driven hyper-personalization for modern marketers, especially in the casino industry. Before iPost, Andrew co-founded and served as Chief Strategist at Trendline Interactive, leading major email marketing strategies for complex global programs. With over 24 years in the field, he has worked on the client side at Groupon, Sears, and Quest Software, excelling in strategy, execution, reporting, and analytics. Recognized as a top innovator and thought leader, Andrew is ranked #5 in email marketing and is dedicated to promoting responsible email practices. He’s also an avid speaker and writer on email marketing, with a passion so strong he even has “EMAIL” on his Illinois license plate.

Chad Hallert, Good Giant

Chad Hallert, Chief Marketing Officer at Good Giant, brings over 20 years of digital marketing, database marketing, and revenue management leadership. He has shaped digital strategies for Fortune 500 companies such as Hartford Insurance, FICO, and Autodesk. Named one of Direct Marketing News’ “40 Under 40,” Chad leads marketing strategy for over 25 resort brands across the U.S., including Live! Casinos, Mohegan, Foxwoods, and Agua Caliente. Beyond driving digital transformation, he is an adjunct professor at the University of Nevada, Reno, mentoring aspiring marketers. Chad enjoys family time, surfing, reading, and CrossFit in his free time.