Mastering Email Marketing for Casinos

Unlock the Power of Email Marketing for Casinos 🎰

Elevate Your Digital Strategy with Our Expert-Led Webinar Series

Ready to revolutionize the way your casino communicates?

Join our dynamic webinar series crafted exclusively for casino marketers eager to thrive in the digital age. Through six expert-led sessions, unlock the secrets to crafting impactful email campaigns, transitioning customers to digital with ease, and mastering lifecycle communications.

📆 Webinar Schedule:

  • 6/11: “Digital Is an Everyone Discussion” – Kick off your digital marketing transformation. Featuring Aaron Harn & Christy Ka’ahanui.
  • 6/25: “Integrating Channels & Tools” – Learn seamless integration for maximum impact. Featuring Adam Borden & Chad Hallert.
  • 7/9: “Winning Collection Strategies” – Optimizing sign-up experiences for an immediate welcome. Featuring Andrew Kordek.
  • 7/23: “Iterative Innovation” – Evolve your campaigns with innovative techniques.Featuring Andrew Kordek.
  • 8/6: “Workflow Best Practices” – Master triggers, automation, and drip campaigns. Featuring Jim Luden, John Meacham and Brian Uran.
  • 8/20: “Journey to 100% Digital Offers” – Strategies to digitalize all casino offers successfully. Featuring Vickie Camarena, Aaron Harn, and Mary Loftness.

Your Coaches

Adam BordenAdam Borden, Live! Casino & Hotel

Adam is the VP Digital Marketing for Live! Casino & Hotel, a Mid-Atlantic based family-owned gaming operator with locations in Maryland, Pennsylvania and Louisiana. He and his team are responsible for website, paid search and social media infrastructure and reporting. Adam manages the company’s agency relationships and is the executive sponsor for Live!’s mobile app. He previously worked for Hershey, McCormick and SAGE Dining in brand management. Adam and his family live in Baltimore, MD.

Chad HallertChad Hallert, Good Giant

Chad Hallert, Chief Marketing Officer at Good Giant, brings over 20 years of digital marketing, database marketing, and revenue management leadership. He has shaped digital strategies for Fortune 500 companies such as Hartford Insurance, FICO, and Autodesk. Named one of Direct Marketing News’ “40 Under 40,” Chad leads marketing strategy for over 25 resort brands across the U.S., including Live! Casinos, Mohegan, Foxwoods, and Agua Caliente. Beyond driving digital transformation, he is an adjunct professor at the University of Nevada, Reno, mentoring aspiring marketers. Chad enjoys family time, surfing, reading, and CrossFit in his free time.

Aaron Harn, Wild Rose Entertainment

Aaron Harn is the Vice President of Marketing, Brand Strategy, and Player Development at Wild Rose Entertainment, which operates three casino hotels in Iowa. With nearly 20 years of experience in casino marketing, he has worked at Isle of Capri Casinos, Boyd Gaming, and Delaware North, excelling in database marketing, player development, advertising, brand management, and event promotion.

At Wild Rose Entertainment, Aaron oversees overall marketing strategy and provides direction to senior leadership and marketing teams. He focuses on database marketing, player development, advertising, brand management, and events, ensuring cohesive business strategies. Known for designing innovative marketing strategies that drive growth and customer engagement, Aaron is committed to researching and deploying modern tools to attract and retain customers, positioning Wild Rose Entertainment at the industry’s forefront.

Christy KaahanuiChristy Ka’ahanui, Mille Lacs Corporate Ventures

Christy Ka’ahanui is the Director of Digital and Marketing Strategy at Mille Lacs Corporate Ventures (MLCV). She has over 15 years of experience in marketing communications, new media, and social networking. She leads digital and marketing strategies and supports marketing teams across the gaming, hospitality, marketing, and technology sectors. At MLCV, Christy makes critical media decisions, crafts digital communication and automation strategies, and manages the marketing tech stack. She focuses on innovation, strategy optimization, and personalization to enhance guest experiences.

Christy’s responsibilities include strategic oversight of marketing and digital media, leading campaigns, cultivating social media strategies, coordinating influencer programs, and fostering sports partnerships. She integrates diverse technology platforms, recently launching a website on Sitecore Cloud and transitioning to Salesforce for email marketing. She also oversees app development and digital platforms, ensuring seamless user experiences.

Driven by innovation, Christy explores emerging technologies, spearheading social gaming initiatives and free-to-play sports betting programs, ensuring her strategies remain agile and industry-leading.

Mary Loftness, Profitable Customers

Mary Loftness is a seasoned marketing strategist with 35 years of experience in the hospitality, travel, gaming, entertainment, non-profit, and technology industries. Known for her ability to drive measurable marketing outcomes, she has expertise in project management, total quality management, value-based pricing, and yield management, honed at Radisson and Westin hotels. As VP of Relationship Marketing at Station Casinos, Mary launched a successful multi-property loyalty program. She later joined Gorp.com, earning a Travelworld Silver Medal for customer service. Since founding Profitable Customers in 2000, she has provided strategic consulting and direct marketing assistance, specializing in database management and ROI measurement. Mary holds a Hotel and Restaurant Management degree from Southwest State University of Minnesota and frequently instructs at the University of Nevada Gaming Extended Studies program, speaking at industry conferences like G2E and the Indian Gaming Tradeshow.

Andrew Kordek, iPost

Andrew Kordek is the VP of Customer Engagement, Support, and Marketing at iPost, an Email Service Provider (ESP) specializing in data-driven hyper-personalization for modern marketers, especially in the casino industry. Before iPost, Andrew co-founded and served as Chief Strategist at Trendline Interactive, leading major email marketing strategies for complex global programs. With over 24 years in the field, he has worked on the client side at Groupon, Sears, and Quest Software, excelling in strategy, execution, reporting, and analytics. Recognized as a top innovator and thought leader, Andrew is ranked #5 in email marketing and is dedicated to promoting responsible email practices. He’s also an avid speaker and writer on email marketing, with a passion so strong he even has “EMAIL” on his Illinois license plate.

 

Don’t miss out!

Why Join Our Webinars?

  • 🔍 In-depth Exploration: Each session dives deep into vital aspects of email marketing specifically tailored to the world of casinos.
  • 🤝 Interactive Sessions: Engage with marketing professionals who understand the unique challenges of casino communications.
  • 🛠️ Practical Tools & Strategies: Gain access to tools and strategies that can be immediately implemented to benefit your casino’s marketing efforts.
  • 🌐 Channel Convergence: Discover how to harmonize your marketing channels for a streamlined message that resonates with your audience.
  • 🚀 Propel Your Marketing Forward: Our webinars are not just about maintenance but about pushing your strategies to new and exciting places.

Is This Webinar Series for You?

If you’re a casino marketing professional who is looking to drive more engagement through email, seek fresh ideas, and want to understand how to leverage digital communication effectively, then this series is for you.

Don’t miss out on transforming your marketing strategy. Learn with us.

Convergence of your channels, program vs. silo, iterative innovation, and more await you. This is casino marketing reimagined for the digital world

 

Pin It on Pinterest