Transform Your Casino Marketing: Planning Starts at Boot Camp
Intensive Casino Marketing Strategy Workshop
September 11-12, 2024 | Harrah’s Kansas City
Supercharge your casino marketing and revenue! Join us for two days of hands-on marketing strategy development. Gain expert insights, proven tactics, and a customized action plan to drive player acquisition, boost loyalty, and maximize your marketing ROI.
Early bird discount ends June 30, 2024 – Reserve your spot now!
Agenda
Wednesday, September 11
Marketing Strategy: Translating Your Brand into Action
- Discover the power of aligning brand values with marketing initiatives for a cohesive strategy that strengthens reputation and customer loyalty.
- Learn how to analyze your competitive landscape, differentiate your offerings, and create marketing programs that outperform rivals.
- Set actionable benchmarks and establish performance metrics, empowering you to measure marketing success and make informed decisions.
Monthly Retail Sweepstakes: The Excitement Engine
- Discover into the mechanics of crafting a thrilling sweepstakes that drives customer engagement and generates leads.
- Master the art of qualification strategies, including bonus entries for high-value players, to maximize return on investment.
- Explore prizes, budgeting, and crafting legally sound promotion rules for a seamless and captivating experience.
- Design a multi-channel communication strategy with a focus on social media, advertising, and creative execution for maximum reach and impact.
Player Development & Appointment Marketing: Building Lasting Relationships
- Develop data-driven strategies for identifying and engaging high-value players, both hosted and non-hosted.
- Optimize list management and contact techniques for targeted communication that cultivates strong customer ties.
- Design bespoke events, prizes, and budgeting strategies to deliver exceptional experiences for key players.
- Establish a framework for setting clear goals, tracking performance metrics, and refining appointment marketing programs.
Tuesday, September 12
Digital Promotions: Mastering the Online Arena
- Craft compelling digital promotions that resonate with your target audience across online channels.
- Design effective communication plans, choosing the right digital media mix and crafting eye-catching creative assets.
- Learn to benchmark, track, and analyze digital campaigns for data-driven optimization and continuous improvement.
Entertainment & Special Events: Creating Unforgettable Experiences
- Define clear objectives for your events, ensuring strategic alignment with your casino’s overall marketing goals
- Strategize your comp vs. cash approach for optimal player engagement and budget efficiency.
- Develop an integrated communications strategy that leverages social media, traditional advertising, and compelling creative concepts.
- Implement methods to establish performance indicators, track success, and refine future events.
Program Evaluation: Maximizing Your Marketing Investment
- Build a pro forma framework for meticulous pre-event evaluation and strategic adjustments to optimize ROI.
- Master the art of crafting persuasive presentations that showcase the value of your programs for executive buy-in.
- Create a post-event analysis and documentation system, ensuring that insights from past programs fuel future marketing success.
We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!
Sign up for Boot Camp updates and Early Bird registration.
Step 1:
Regular
- Includes welcome dinner and breakfast and lunch each day.
- Groups of 3 or more can get a 15% discount. Discount will be automatically applied in your cart. Please email julia@jcarcamoassociates to set up a registration code for groups of 4 or more.
- Register by June 30, 2024, and use code TWEETY for a 10% early bird discount.
- Attendee registration is not valid for vendors. Vendor packages are available upon request. Discount codes cannot be combined.
Step 2:
Book your hotel accommodations.
Reservations can be made online or by calling call 800-427-7247 before August 20, 2024. If calling, you must mention the offer/group code “SKCBC4” to receive the special rate of $139 (plus applicable fees and taxes.) Please note any reservations made via phone will be assessed a fee of $10.00 plus current sales tax, per reservation.
Need more information? Here’s what our past attendees have said.
It was amazing!
It was great to hear from other people working through the same problems. It’s totally worth the time. It is structured and intense, but it is worth it.
Alicia Jatkola
Database Marketing Manager
Black Bear Casino Resort
Great Way to Shore Up Your Marketing Knowledge
It’s great if you have only a little marketing experience, have not spent a lengthy time in marketing, or have not received marketing schooling. It definitely was helpful to look at things in a different way.
Natashia Domeier
Player Development Manager
Lake of the Torches
Get Ready to Learn
Come in with an open mind and be ready to learn and take notes!
Olivia Roebken
Sr Marketing Manager
Running Aces
Do it!
Do it! You don’t know what you don’t know. Boot Camp is the right environment to ask the dumb question because it is so small nobody looks down on you or thinks less of you. It’s a very engaging environment
Andrew Graning
Grand Falls Casino
Wondering if this is worth it?
Please note that registration is limited to ensure an interactive experience for all participants.
Looking for budget direction? Download the budget guidance spreadsheet. Just enter the four pieces of information for your planning total.