NOW DESIGNED for Executive Leadership
Coming Soon!
Rolling Hills Casino Resort
Marketing is likely the largest expenditure on your books and perhaps the most mysterious. The adage that half of your advertising works, but you’re not sure which half probably feels very real to you. If so, this is the answer you’ve been looking for.
Marketing is constantly evolving, and there is no sign of it slowing. This two-day gathering is designed with the general manager in mind but is perfect for building your skills alongside your marketing leader and finance steward. We will tackle the most relevant and useful marketing for your needs.
Marketing doesn’t have to be a black hole of invoices and proposals. Get the knowledge you need to make a difference in your marketing.
AGENDA
Times are listed as PST.
6:00 pm Welcome Tasting and Tour of Paskenta Brewery & Distillery, followed by dinner
Times are listed as PST.
8:45 am Welcome
9:15 am Evaluating Your Marketing Programs
11:00 am Getting to Know Your Customers through Research
12:30 pm Lunch
1:30 pm Traditional and New Media: Finding the Right Mix for Your Marketing Plan
3:15 pm Creating and Growing Your Community through Social Media: A Guide for Casinos
6:30 pm Dinner at Six Two Eight
Times are listed as PST.
9:00 am Right Sizing Your Direct Marketing Investment
10:45 am Embracing Change: Strategies for Casino General Managers to Stay Ahead in a Dynamic Industry
12:00 pm Lunch
1:30 pm Optional Roundtable Discussion
What past participants are saying about the
Boot Camp Experience
Fantastic Experience
I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.
Nicole Martz
Special Events and Promotions Manager
IP Casino Resort Spa
Engaging 3 Days
Enjoyed being able to “pick” the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn’t stay engaged the entire time, but I was pleasantly surprised.
Paige Schuller
Assistant Marketing Manager
Wild Rose Emmetsburg
Great Collaboration
I loved the collaboration and the ability to ask questions and get a lot of insight into what other marketers are thinking.
Adele M. George
CEO & Owner
A.M George Marketing & Advertising
Interactive, not Intimidating
I love how interactive it is, without being intimidating.
Marcela Sada
Director of Slots
Bear River Casino Resort
A Fascinating Program
This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are “heads and hand down” during the day. This reminds us we have other areas we must pay attention to!
Aaron Harn
Marketing Director
Wild Rose Entertainment
Well-Rounded
I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.
Jean Flors
Sr. Digital Marketing Manager
Live! Casino and Hotel
Great Connections
Tami Curley
Northern Edge/Flowing Waters