Casino Marketing for Executive Leadership

NOW DESIGNED for Executive Leadership

Coming Soon!

Rolling Hills Casino Resort

Marketing is likely the largest expenditure on your books and perhaps the most mysterious. The adage that half of your advertising works, but you’re not sure which half probably feels very real to you. If so, this is the answer you’ve been looking for.

Marketing is constantly evolving, and there is no sign of it slowing. This two-day gathering is designed with the general manager in mind but is perfect for building your skills alongside your marketing leader and finance steward. We will tackle the most relevant and useful marketing for your needs.

Marketing doesn’t have to be a black hole of invoices and proposals. Get the knowledge you need to make a difference in your marketing.


Times are listed as PST.

6:00 pm Welcome Tasting and Tour of Paskenta Brewery & Distillery, followed by dinner

Times are listed as PST.

8:45 am Welcome
9:15 am Evaluating Your Marketing Programs
11:00 am  Getting to Know Your Customers through Research
12:30 pm Lunch
1:30 pm Traditional and New Media: Finding the Right Mix for Your Marketing Plan
3:15 pm  Creating and Growing Your Community through Social Media: A Guide for Casinos
6:30 pm Dinner at Six Two Eight

Times are listed as PST.

9:00 am   Right Sizing Your Direct Marketing Investment
10:45 am Embracing Change: Strategies for Casino General Managers to Stay Ahead in a Dynamic Industry
12:00 pm Lunch
1:30 pm Optional Roundtable Discussion

What past participants are saying about the

Boot Camp Experience

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