Casino Marketing for Executive Leadership

NOW DESIGNED for Executive Leadership

May 15 – 17, 2023

Rolling Hills Casino Resort

Marketing is likely the largest expenditure on your books and perhaps the most mysterious. The adage that half of your advertising works, but you’re not sure which half probably feels very real to you. If so, this is the answer you’ve been looking for.

Marketing is constantly evolving, and there is no sign of it slowing. This two-day gathering is designed with the general manager in mind but is perfect for building your skills alongside your marketing leader and finance steward. We will tackle the most relevant and useful marketing for your needs.

Marketing doesn’t have to be a black hole of invoices and proposals. Get the knowledge you need to make a difference in your marketing.

Stay in the loop of any developments by signing up to receive updates.

We’re building the 2023 agenda with the recommendations of general managers and marketers around the US. Some of the topics we are currently exploring include

  • The Shifting Advertising Landscape
  • Getting to Know Your Customers
  • Brand as an Operational Tool
  • Which Metrics Make a Difference
  • Using Your Players Club to Create Preference
  • The 90-Day Marketing Plan
  • and more

If you have a topic on your mind or an area on which you’d like to see more training, email us your ideas!

What past participants are saying about the

Boot Camp Experience

Learning Different Aspects

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

Casino Marketing Boot Camp 2022
5
2022-04-10T17:02:11+00:00

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.

Great Connections

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Tamara Curley, Northern Edge/Flowing Waters

Casino Marketing Boot Camp 2022
4
2022-04-10T16:49:28+00:00

Tamara Curley, Northern Edge/Flowing Waters

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Fantastic Experience

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

Casino Marketing Boot Camp 2022
5
2022-04-25T20:31:25+00:00

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Interactive, not Intimidating

I love how interactive it is, without being intimidating.

Marcela Sada

Director of Slots

Bear River Casino Resort

Casino Marketing Boot Camp 2022
4
2022-04-10T17:10:48+00:00

Marcela Sada

Director of Slots

Bear River Casino Resort

I love how interactive it is, without being intimidating.

Great Collaboration

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

Casino Marketing Boot Camp 2022
5
2022-04-10T17:12:26+00:00

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Well-Rounded

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

Casino Marketing Boot Camp 2022
5
2022-04-10T17:05:25+00:00

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Shark Tank

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

Casino Marketing Boot Camp 2022
2022-04-10T17:06:59+00:00

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Engaging 3 Days

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Casino Marketing Boot Camp 2022
5
2022-04-10T17:14:17+00:00

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

A Fascinating Program

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!

Aaron Harn

Marketing Director

Wild Rose Entertainment

Casino Marketing Boot Camp 2022
5
2022-04-10T17:08:49+00:00

Aaron Harn

Marketing Director

Wild Rose Entertainment

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!
4.8
8
Casino Marketing Boot Camp 2022

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