NOW DESIGNED for Executive Leadership
May 15 – 17, 2023
Rolling Hills Casino Resort
Marketing is likely the largest expenditure on your books and perhaps the most mysterious. The adage that half of your advertising works, but you’re not sure which half probably feels very real to you. If so, this is the answer you’ve been looking for.
Marketing is constantly evolving, and there is no sign of it slowing. This two-day gathering is designed with the general manager in mind but is perfect for building your skills alongside your marketing leader and finance steward. We will tackle the most relevant and useful marketing for your needs.
Marketing doesn’t have to be a black hole of invoices and proposals. Get the knowledge you need to make a difference in your marketing.
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We’re building the 2023 agenda with the recommendations of general managers and marketers around the US. Some of the topics we are currently exploring include
- The Shifting Advertising Landscape
- Getting to Know Your Customers
- Brand as an Operational Tool
- Which Metrics Make a Difference
- Using Your Players Club to Create Preference
- The 90-Day Marketing Plan
- and more
If you have a topic on your mind or an area on which you’d like to see more training, email us your ideas!
Register to Attend
- Includes welcome tasting tour and dinner on Monday, breakfast and lunch each day and dinner on Tuesday.
- Because we think you would have a richer experience with your team, we are offering a 10% discount for 2 or more attendees and 15% for groups of 3 or more. Please email julia@jcarcamoassociates to set up your registration code.
- Not valid for vendors. Please call (504) 309-5653 for pricing.