Transform Your Casino Marketing: Planning Starts at Boot Camp

Executive-Style Marketing Strategy Workshop for Casino Teams

August 5 – 7 | River Spirit Casino Resort

Casino Marketing Boot Camp Midwest is not a lecture. It’s not a panel. It’s an immersive, team-based, roll-up-your-sleeves working session designed to help you and your team build a smarter, stronger marketing plan for the year ahead.

Over three days, you’ll participate in a structured executive development-style experience that blends expert-led sessions with hands-on working time. With your assigned team coach and access to all Boot Camp coaches, you’ll fine-tune your strategies, tackle real challenges, and shape a 90-day marketing calendar rooted in results.

🎯 What Makes This Boot Camp Different?

• Executive-Development Format – Designed to develop your strategic thinking, collaboration, and leadership skills

• Team Coaching Model – Each team is paired with a dedicated coach for on-site support and post-event follow-up

• Real-World Results – Leave with a detailed marketing plan, not just notes or inspiration

• Peer Learning – Work alongside fellow casino marketers facing similar challenges

• Ongoing Support – Your coach remains available for follow-up to help keep your momentum going

 

Who Should Attend?

Casino marketers, executives, and teams looking to refine their strategy, maximize results, and gain a competitive edge. Whether you’re leading a single property or overseeing multiple locations, this hands-on workshop is designed to help you create a winning plan.

✅ Cut through the noise – Learn proven marketing tactics tailored for regional casinos.
✅ Optimize your budget – Get smarter with marketing spend and maximize ROI.
✅ Strengthen loyalty – Develop strategies to keep players coming back and away from competitors.
✅ Walk away with a plan – Leave with a customized, ready-to-execute strategy for 2026.

 

Spots are limited—Secure yours today!

Agenda

Monday, August 4 – Arrival Day

6:00 PM – 8:00 PM Welcome Reception & Team Reveal

Day 1 – Tuesday, August 

Keynote: Rise to the Moment – Career Development & Organizational Positioning

You’ve got the talent. Now let’s talk trajectory. This keynote will explore what it takes to be seen as a strategic leader inside your organization. Learn how to better position yourself, influence decision-makers, and build a career that grows with your impact.

Coach: John Meacham, Cache Creek Casino Resort

John Meacham is a seasoned casino marketing executive with over 20 years of experience leading strategic growth for tribal and commercial gaming properties. He is currently Vice President of Marketing at Cache Creek Casino Resort, where he oversees brand development, advertising, and guest engagement strategies. John is known for his innovative approach to marketing operations, team building, and creating data-driven campaigns that drive measurable results. His background includes leadership roles leading marketing teams through high-impact rebranding and loyalty initiatives. A collaborative leader and mentor, John is passionate about elevating the guest experience while empowering marketing teams to deliver operational excellence.

 

Effective Partnerships: Moving Beyond the Logo

Partnerships aren’t just about slapping your logo on a banner. Learn how to create authentic collaborations with sports teams, lifestyle brands, and major events that align with your brand, delight your players, and drive ROI. We’ll cover the must-dos that make these partnerships more than just transactions.

Coach: Erica Kosemung, Choctaw Division of Commerce

 

Sweepstakes Strategy: Designing Promotions That Move the Needle

It’s time to rethink your sweepstakes calendar. This session dives into what makes a giveaway worth running—and what makes it worth winning. You’ll walk away with a framework to design daily and monthly promotions that generate excitement, drive trips, and grow revenue.

Chris Province, Player Performance Group

Chris Province is the founder of Player Performance Group, a Tulsa-based agency revolutionizing gaming and hospitality through data-driven strategies and inspired leadership. Chris transforms complex analytics into compelling narratives that align teams, elevate performance, and bring bold visions to life. With a passion for empowering courageous leaders, Chris has helped hundreds of gaming professionals achieve personal and organizational breakthroughs. Drawing on decades of experience—from global analytics roles in technology fields to leadership in marketing and operations in gaming and hospitality—Chris bridges strategy, operations, and human potential to capture premium market share and build sustainable success. A Maxwell Leadership-certified trainer and coach, Chris developed the Purpose-to-Profit™ process, an empirically researched model to activate performance acceleration for service businesses. Chris holds degrees from Oklahoma State University and the University of Oklahoma and specialized certifications from the University of Nevada – Reno and the Project Management Institute.

 

Appointment Marketing: Making Moments that Matter

From boutique-style gifting to high-touch hospitality events, the best marketing feels personal. This session covers how to transform routine events—like New Year’s Eve, jackpots, and shopping sprees—into unforgettable brand-building appointments that build loyalty one player at a time.

Coach: Richard Colton, Three Rivers Casino Resorts

Rich Colton, a proud member of the Confederated Tribes of Grand Ronde, was born and raised in Oregon. For the past 18 years, he’s been leading the marketing efforts at Three Rivers Casino Resorts in Florence, helping the brand break new records and grow significantly.

He focuses on building strong customer loyalty and creating exceptional experiences, especially through memorable VIP events. Rich brings a team-oriented mindset to everything he does and enjoys mentoring emerging marketers, promoting creativity and continuous learning throughout the process.

When he’s not at work, you’ll probably find him kitesurfing or exploring somewhere new, always seeking fresh ideas and new perspectives.

 

Segmentation Strategy: Who is It For?

Not every promotion is for every player. Learn how to develop player-first segmentation strategies rooted in threshold theory, response modeling, and suppression tactics. You’ll get practical tools for building smarter lists, setting realistic goals, and making sure every campaign finds its perfect audience.

Dan White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A&M University. He is a former United States Marine.

Day 2 – Wednesday, August 6

Appointment Innovation Showcase: Gifting That Leaves a Mark

Before you can build relationships, you have to spark interest. This session is a creative spark—introducing new ways to think about gifting not as a transaction, but as an experience. You’ll explore how intentional selections can elevate promotions, deepen loyalty, and reinforce your brand’s values. It’s the perfect setup for what comes next in Return on Relationship—where we’ll shift from inspiration to execution.

 

Tech Enablement Showcase: Making It Easier to Say Yes

Smart marketing starts with a smooth experience. This showcase introduces tools and technologies designed to remove friction, enhance personalization, and make it easier for guests to say “yes” to your offers. You’ll see how digital enablement can streamline operations and elevate guest satisfaction, helping you market smarter, not harder.

 

Return on Relationship: Gifts That Speak Louder Than Logos

Stop giving stuff. Start giving meaning. Based on the book Beyond Giftology, this session explores the power of intentional gifting—where every gift is a relationship-building opportunity. Learn how to create memorable, American-made, values-based touches that extend your brand into the home and the heart.

Coach: Sara Hardwick, Giftology

 

Why Mail Still Matters: The Tangible Touchpoint

It’s not old school—it’s just smart. Direct mail remains one of the most trusted, measurable, and brand-building tools in your arsenal. In this session, we’ll explore why print still drives results, how to optimize your mail strategy, and how to integrate it seamlessly into a modern omnichannel plan.

Coach: Jessica Hoffman, TPI

Day 3 – Thursday, August 7

Entertainment: Booking with Intention

It’s not just about filling a showroom—it’s about filling your property with energy, excitement, and relevance. This session explores how entertainment programming can reinforce your brand, attract the right segments, and become a strategic lever in your marketing mix. We’ll talk vendor partnerships, local talent, and how to make each event count.

Coach: Ryan Stewart, ShowNation

A member of the Cherokee Nation, Ryan began his gaming career at the now Hard Rock Casino and Resort in Tulsa, Oklahoma, in 2005.  Ryan has dedicated his working career to building his knowledge and experience in Indian gaming to be a general manager.  He has done it all, from poker dealer to nightlife manager, from senior executive host to director of marketing. Ryan achieved his goal in 2021 when he earned the GM position at Kickapoo Casinos in Harrah and Shawnee of Oklahoma.

Ryan Joined ShowNation, a native-owned company in Oklahoma, in 2022, where he took over Scout, the company’s marketing and slot analytics tool.  Ryan is dedicated to leading, learning and sharing his knowledge in Indian gaming. Ryan’s passion in life is being the father of four beautiful children.

 

Mobile Engagement: Building Smarter Engagement Through Technology

Today’s casino guest expects more—and faster. Whether it’s personalized offers, mobile access, or frictionless experiences, tech can make it happen. Join Dan Kustelski as he walks through practical, scalable ways casinos are using digital tools to improve marketing efficiency, connect across channels, and engage players in real-time.

Coach: Dan Kustelski, Chalkline Sports

Daniel Kustelski is the CEO of Chalkline Sports, a customer acquisition and engagement platform for regulated gaming. After serving as a captain in the U.S. Army, Daniel worked in a number of sports-related positions before co-founding an online sportsbook based in Johannesburg, South Africa. After selling the sportsbook to Sun International casino group, Daniel returned to the United States, where he operated an ADW before founding Chalkline.

We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!

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