Transform Your Casino Marketing: Planning Starts at Boot Camp

Executive-Style Marketing Strategy Workshop for Casino Teams

August 5 – 7 | River Spirit Casino Resort

Casino Marketing Boot Camp Midwest is not a lecture. It’s not a panel. It’s an immersive, team-based, roll-up-your-sleeves working session designed to help you and your team build a smarter, stronger marketing plan for the year ahead.

Over three days, you’ll participate in a structured executive development-style experience that blends expert-led sessions with hands-on working time. With your assigned team coach and access to all Boot Camp coaches, you’ll fine-tune your strategies, tackle real challenges, and shape a 90-day marketing calendar rooted in results.

🎯 What Makes This Boot Camp Different?

  • Executive-Development Format – Designed to develop your strategic thinking, collaboration, and leadership skills

  • Team Coaching Model – Each team is paired with a dedicated coach for on-site support and post-event follow-up

  • Real-World Results – Leave with a detailed marketing plan, not just notes or inspiration

  • Peer Learning – Work alongside fellow casino marketers facing similar challenges

  • Ongoing Support – Your coach remains available for follow-up to help keep your momentum going

 

Who Should Attend?

Casino marketers, executives, and teams looking to refine their strategy, maximize results, and gain a competitive edge. Whether you’re leading a single property or overseeing multiple locations, this hands-on workshop is designed to help you create a winning plan.

Cut through the noise – Learn proven marketing tactics tailored for regional casinos.
Optimize your budget – Get smarter with marketing spend and maximize ROI.
Strengthen loyalty – Develop strategies to keep players coming back and away from competitors.
Walk away with a plan – Leave with a customized, ready-to-execute strategy for 2026.

 

Spots are limited—Secure yours today!

Agenda

Monday, August 4 – Arrival Day

6:00 PM – 8:00 PM Welcome Reception & Team Reveal

Day 1 – Tuesday, August 

8:30 AM Welcome & Icebreakers
9:00 – 10:15 AM Keynote: Career Development & Organizational Positioning
10:30 – 12:00 PM Effective Partnerships
12:00 – 12:30 PM Team Work Time
12:30 – 1:15 PM Lunch
1:15 – 2:45 PM Sweepstakes Strategy
3:00 – 4:30 PM  Appointment Marketing
4:45 – 6:00 PM Segmentation Strategy
6:00 – 8:00 PM Dinner Break
8:00 – 10:00 PM Team Time: Building Your Calendar

Day 2 – Wednesday, August 6

8:30 – 9:00 AM Team Reporting
9:00 – 12:00 PM Appointment Innovation Showcase
12:30 – 1:30 PM Lunch + Team Work Time
1:00 – 2:00 PM Tech Showcase
2:15 – 3:00 PM Return on Relationship
3:15 – 4:15 PM Why Mail Still Matters
4:15 – 6:00 PM Team Work Time: Strategy Refinement
6:30 – 8:00 PM Dinner Break
8:00 – 10:00 PM Team Work Time Continues

Day 3 – Thursday, August 7

8:30 AM Team Reporting
9:00 – 10:00 AM Player Development
10:00 – 11:00 AM Entertainment
11:00 – 12:00 PM Mobile Engagement
12:00 – 1:00 PM Lunch
1:00 – 4:00 PM Final Calendar Work
4:00 PM Calendar Submissions Due
6:00 PM Closing Night Reception (Will you take home the MVP Award?)

We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!

Sign up for Boot Camp updates.

 

Book your hotel accommodations.

Reservations can be made directly through River Spirit Casino Resort at the Group Link or by calling 877-748-3731. The event room rate is $139 and is available through July 13, 2025.

Please note that registration is limited to ensure an interactive experience for all participants.

Looking for budget direction? Download the budget guidance spreadsheet. Just enter the four pieces of information for your planning total.

 

Wondering if this is worth it?

Need more convincing? Here’s what our past attendees have to say.

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