Transform Your Casino Marketing: Planning Starts at Boot Camp
Executive-Style Marketing Strategy Workshop for Casino Teams
August 5 – 7 | River Spirit Casino Resort
Casino Marketing Boot Camp Midwest is not a lecture. It’s not a panel. It’s an immersive, team-based, roll-up-your-sleeves working session designed to help you and your team build a smarter, stronger marketing plan for the year ahead.
Over three days, you’ll participate in a structured executive development-style experience that blends expert-led sessions with hands-on working time. With your assigned team coach and access to all Boot Camp coaches, you’ll fine-tune your strategies, tackle real challenges, and shape a 90-day marketing calendar rooted in results.
🎯 What Makes This Boot Camp Different?
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Executive-Development Format – Designed to develop your strategic thinking, collaboration, and leadership skills
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Team Coaching Model – Each team is paired with a dedicated coach for on-site support and post-event follow-up
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Real-World Results – Leave with a detailed marketing plan, not just notes or inspiration
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Peer Learning – Work alongside fellow casino marketers facing similar challenges
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Ongoing Support – Your coach remains available for follow-up to help keep your momentum going
Who Should Attend?
Casino marketers, executives, and teams looking to refine their strategy, maximize results, and gain a competitive edge. Whether you’re leading a single property or overseeing multiple locations, this hands-on workshop is designed to help you create a winning plan.
✅ Cut through the noise – Learn proven marketing tactics tailored for regional casinos.
✅ Optimize your budget – Get smarter with marketing spend and maximize ROI.
✅ Strengthen loyalty – Develop strategies to keep players coming back and away from competitors.
✅ Walk away with a plan – Leave with a customized, ready-to-execute strategy for 2026.
Spots are limited—Secure yours today!
Agenda
Monday, August 4 – Arrival Day
6:00 PM – 8:00 PM Welcome Reception & Team Reveal
Day 1 – Tuesday, August
8:30 AM Welcome & Icebreakers
9:00 – 10:15 AM Keynote: Career Development & Organizational Positioning
10:30 – 12:00 PM Effective Partnerships
12:00 – 12:30 PM Team Work Time
12:30 – 1:15 PM Lunch
1:15 – 2:45 PM Sweepstakes Strategy
3:00 – 4:30 PM Appointment Marketing
4:45 – 6:00 PM Segmentation Strategy
6:00 – 8:00 PM Dinner Break
8:00 – 10:00 PM Team Time: Building Your Calendar
Day 2 – Wednesday, August 6
8:30 – 9:00 AM Team Reporting
9:00 – 12:00 PM Appointment Innovation Showcase
12:30 – 1:30 PM Lunch + Team Work Time
1:00 – 2:00 PM Tech Showcase
2:15 – 3:00 PM Return on Relationship
3:15 – 4:15 PM Why Mail Still Matters
4:15 – 6:00 PM Team Work Time: Strategy Refinement
6:30 – 8:00 PM Dinner Break
8:00 – 10:00 PM Team Work Time Continues
Day 3 – Thursday, August 7
8:30 AM Team Reporting
9:00 – 10:00 AM Player Development
10:00 – 11:00 AM Entertainment
11:00 – 12:00 PM Mobile Engagement
12:00 – 1:00 PM Lunch
1:00 – 4:00 PM Final Calendar Work
4:00 PM Calendar Submissions Due
6:00 PM Closing Night Reception (Will you take home the MVP Award?)
We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!
Sign up for Boot Camp updates.
Early Bird
- Enter TWEETY at checkout for 10% off single-attendee attendance. Valid through May 31, 2025.
- Includes breakfast and lunch each day.
- Not valid for vendors. Please call (504) 309-5653 for vendor packages.
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Just select the group option at registration and the discount will be applied at checkout automatically. For more than three attendees, email julia@jcarcamoassociates.com.
- Not valid for vendors. Please call (504) 309-5653 for vendor pricing.
Book your hotel accommodations.
Reservations can be made directly through River Spirit Casino Resort at the Group Link or by calling 877-748-3731. The event room rate is $139 and is available through July 13, 2025.
Please note that registration is limited to ensure an interactive experience for all participants.
Looking for budget direction? Download the budget guidance spreadsheet. Just enter the four pieces of information for your planning total.
Wondering if this is worth it?
Need more convincing? Here’s what our past attendees have to say.
one of the best
Great conference – one of the best, if not the best, I’ve been to. My head was ready to explode after the first day! Everyone should continue to learn and grow if they want to be successful; this is a great way to expand your knowledge and mindset!
Rich Colton
Three Rivers Casino Resort
can't wait to come back!
This was a great opportunity for my team and myself. We were able to engage in conversation surrounding Marketing that we don’t often get to do. It was a great learning experience and we can’t wait to come back!
Dez Edmund
Grand Lake Casino
It was amazing!
It was great to hear from other people working through the same problems. It’s totally worth the time. It is structured and intense, but it is worth it.
Alicia Jatkola
Database Marketing Manager
Black Bear Casino Resort
Great Way to Shore Up Your Marketing Knowledge
It’s great if you have only a little marketing experience, have not spent a lengthy time in marketing, or have not received marketing schooling. It definitely was helpful to look at things in a different way.
Natashia Domeier
Player Development Manager
Lake of the Torches
Get Ready to Learn
Come in with an open mind and be ready to learn and take notes!
Olivia Roebken
Sr Marketing Manager
Running Aces
Do it!
Do it! You don’t know what you don’t know. Boot Camp is the right environment to ask the dumb question because it is so small nobody looks down on you or thinks less of you. It’s a very engaging environment
Andrew Graning
Grand Falls Casino
privilege and invaluable
To network with other casinos and bounce ideas off each other is an absolute privilege and invaluable in measurement to the total experience. This opportunity should be taken by all marketing professionals!
Tricia Turner
BJ’s Bingo & Gaming
phenomenal team-bonding experience
You learn a lot more than you think you will. It’s a fun and safe space to throw ideas around and collaborate with like-minded people. It’s a phenomenal team-bonding experience.
Heather Flansberg
Three Rivers Casino Resort
first time loved every minute
Boot Camp was thought-provoking, analytical, energizing, and fun! It was my first time and I loved every minute of it!
Jackie Bell
Three Rivers Casino Resort
awesome experience
Be prepared for an awesome experience! Very informative and interactive session where you are able to interact with other persons in the industry!
Kele Antoine
Dynamic1 Group, Trinidad