Agenda
Casino Marketing Boot Camp’s agenda is designed with one goal in mind: empowering attendees with actionable strategies and skills they can implement the moment they return to their properties. Each session is dynamic, interactive, and hands-on, ensuring participants not only learn best practices but also practice applying them in real-world scenarios. From in-depth workshops to collaborative problem-solving exercises, the agenda addresses the unique challenges casino marketers face. Attendees leave equipped with practical tools, innovative ideas, and a clear plan to elevate their marketing efforts immediately.
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome |
| 9:00 am | Keynote |
| 10:30 am | Stop, Start, Improve: The 10 Casino Marketing Must-Dos |
| 12:30 pm | Lunch |
| 1:30 pm | Mastering Microsoft Office: Insider Tricks Casino Marketers Wish They Knew Sooner |
| 3:30 pm | The Soundtrack of Success: Marketing New Casino Amenities |
| 6:30 pm | Welcome Gathering (location TBD) |
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome Back |
| 9:00 am | Navigating Change: Game-Changing Strategies for Casino Marketing Leaders |
| 10:45 am | Telling Your Story Through Data: Collaborative Solutions to Real-World Challenges |
| 12:45 pm | Lunch |
| 1:30 pm | TBD |
| 3:15 pm | From Contract to Launch: Your Step-by-Step Blueprint for the Perfect Guest App |
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome Back |
| 9:00 am | Profitable Experiences: The Secret Sauce to Crafting Promotions and Events That Delight Guests and Drive Revenue |
| 11:15 am | TBD |
| 12:45 pm | Lunch |
| 1:30 pm | Creating Your Fantasy Players Club |
| 3:15 pm | Card Shark Tank |
Check back as we add more to the agenda.
Session Descriptions
Click on each session to see more.
Stop, Start, Improve: The 10 Casino Marketing Must-Dos
Some things we do as an industry just aren’t cutting it anymore. This session highlights ten critical areas where small changes can deliver big results. Discover how to rethink food comps, improve event execution, and master continuity programs. We’ll explore real-world solutions for player evaluation, prize values, and more—giving you the tools to elevate your marketing and maximize your impact.
Session Coach:
Chris Province, MA, Player Performance Group
Chris Province is the founder of Player Performance Group, a Tulsa-based agency revolutionizing gaming and hospitality through data-driven strategies and inspired leadership. Chris transforms complex analytics into compelling narratives that align teams, elevate performance, and bring bold visions to life. With a passion for empowering courageous leaders, Chris has helped hundreds of gaming professionals achieve personal and organizational breakthroughs. Drawing on decades of experience—from global analytics roles in technology fields to leadership in marketing and operations in gaming and hospitality—Chris bridges strategy, operations, and human potential to capture premium market share and build sustainable success. A Maxwell Leadership-certified trainer and coach, Chris developed the Purpose-to-Profit™ process, an empirically researched model to activate performance acceleration for service businesses. Chris holds degrees from Oklahoma State University and the University of Oklahoma and specialized certifications from the University of Nevada – Reno and the Project Management Institute.
Mastering Microsoft Office: Insider Tricks Casino Marketers Wish They Knew Sooner
Microsoft Office is more than just spreadsheets and presentations—it’s a powerhouse of tools that can save you time, boost your productivity, and enhance your marketing impact. This session is designed to uncover the hidden features and best practices within Office tools like Excel, PowerPoint, and Word, tailored specifically for casino marketers.
Learn how to streamline repetitive tasks, create visually compelling reports, and master shortcuts that will help you work smarter, not harder. From advanced formulas in Excel to creating polished, on-brand presentations in PowerPoint, we’ll show you how to take full advantage of the tools you already use.
By the end of this session, you’ll have actionable tips and tricks to make your everyday work more efficient, freeing you up to focus on strategy and creativity. Don’t miss this chance to gain skills that will transform the way you work!
Session Coach:
Ben Scholl, BtoC Solutions
Ben Scholl is an innovative hospitality leader with over 16 years of experience leading hotels. With a master’s degree in hospitality management, a lean agent certified to run Kaizen events and a Lean Six Sigma Master Black Belt, Ben believes in starting to unlock the service profit chain by starting with how we make the operation efficient and thus making it easier to be an employee, unlocking value for all stakeholders. Beyond his credentials, Ben has 16 years of hospitality leadership and executive experience at companies such as The Venetian Las Vegas, Caesars Entertainment, Marriott International and Starbucks.
Ben lives in rural Lewis County, Washington, with his wife of 18 years and 16-year-old daughter. When he isn’t working to support clients, Ben enjoys an adventurous hike, spending time with his friends, cooking for his family and traveling.
The Soundtrack of Success: Marketing New Casino Amenities
Session Coach:
Nathan Green, New Level Radio
Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When he’s not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.
Navigating Change: Essential Strategies for Casino Marketing Leaders
As casino marketers, we can all say one thing for certain, “Change is the only constant.” Whether adapting to new technologies, shifting market trends, or organizational restructuring, managing change effectively is crucial for us to be great leaders and grow. This session is designed to equip you with the knowledge and tools needed to successfully lead your team through periods of transformation.
We will discuss
- Understanding the Dynamics of Change: Learn about the different types of change that can impact the casino industry and how they affect marketing strategies and operations.
- Developing Change Management Skills: We’ll review practical insights into the key principles of change management, including planning, communication, and execution. Discover proven strategies for managing resistance and fostering a positive attitude toward change.
- Leading with Confidence: Explore leadership techniques that empower you to guide your team through uncertainty. Learn how to create a supportive environment that encourages innovation and adaptability.
By the end of this session, you will not only have a comprehensive understanding of how to manage change effectively within your organization but also be better prepared to lead your marketing team through transitions, ensuring that your casino remains competitive and thriving.
Session Coach:
Aaron Harn, Wild Rose Entertainment
Aaron Harn is an esteemed expert in casino marketing, currently serving as the Vice President of Marketing, Brand Strategy, and Player Development at Wild Rose Entertainment, Aaron’s responsibilities extend beyond providing the overall marketing strategy. He also delivers strategic and tactical direction to senior executive leadership, corporate teams, and property marketing teams. With a keen focus on areas including database marketing, casino and property marketing, player development, advertising and brand management, and events, Aaron expertly guides his colleagues in achieving (and surpassing) marketing goals. Furthermore, his guidance in operations ensures a cohesive and effective business strategy.
Aaron’s track record includes designing and implementing innovative marketing strategies that have driven significant business growth and fostered strong customer engagement. Recognizing the importance of adapting to changing consumer behaviors and evolving communication strategies, he is deeply committed to researching, testing, and deploying new and modern tools and methods to attract, retain, and expand the customer base. With his visionary approach, Aaron consistently positions Wild Rose Entertainment at the forefront of digital communication in the industry.
From Data to Decisions: Enhancing Insights through Visualization
What good is all that data if we cannot use it to influence decision-making and create meaningful shared understanding? This session will explore how to introduce greater visualization, contextualization, and significance to our reporting and analysis. Leveraging data to forge simple, important insights is crucial in telling our story and influencing decision-makers. Participants will learn practical ways to bring their data to life and prepare for their next presentation or key project approval.
Session Coach:
Daniel White, Dan White + Associates
A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A&M University. He is a former United States Marine.
From Contract to Launch: Your Step-by-Step Blueprint for the Perfect Guest App
Session Coaches:
Sean Salce, TPI
With over a decade of experience in the gaming industry, Sean Salce serves as TPI’s Senior Director of Mobile Sales. He leads the promotion of TPI’s Player Connect app, focusing on enhancing guest engagement through mobile technology. Sean’s extensive industry knowledge and valuable connections have been instrumental in advancing TPI’s mobile initiatives, including the launch of cashless gaming apps and geo-based offer redemption systems.
Joe Tingson, TPI
Bringing over 20 years of casino industry experience, Joe Tingson is TPI’s Vice President of Customer Success. He oversees the vision and strategy for TPI’s Player Connect mobile app, and player portal. Joe is dedicated to providing the best possible experience for both the casino operator and the casino player. This mindset ensures TPI’s clients receive tailored solutions that drive success.
Step 1: Reserve Your Spot
Early Bird
Ends December 31, 2024- Includes breakfast and lunch each day.
- Enter code TWEETY at registration. Applicable for single attendees only
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Just select the group option at registration and the discount will be applied at checkout automatically. For more than three attendees, email julia@jcarcamoassociates.com.
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.