Agenda
Casino Marketing Boot Camp’s agenda is designed with one goal in mind: empowering attendees with actionable strategies and skills they can implement the moment they return to their properties. Each session is dynamic, interactive, and hands-on, ensuring participants not only learn best practices but also practice applying them in real-world scenarios. From in-depth workshops to collaborative problem-solving exercises, the agenda addresses the unique challenges casino marketers face. Attendees leave equipped with practical tools, innovative ideas, and a clear plan to elevate their marketing efforts immediately.
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome |
| 9:00 am | Designing Brand Moments: How Casino Marketers Shape Unforgettable Guest Experiences |
| 10:30 am | Stop, Start, Improve: The 10 Casino Marketing Must-Dos |
| 12:30 pm | Lunch |
| 1:30 pm | From Data to Story: Mastering Microsoft Office for Persuasive Communication |
| 3:45 pm | The Soundtrack of Success: Marketing New Casino Amenities |
| 6:30 pm | Welcome Gathering (location TBD) |
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome Back |
| 9:00 am | Navigating Change: Game-Changing Strategies for Casino Marketing Leaders |
| 10:45 am | Telling Your Story Through Data: Collaborative Solutions to Real-World Challenges |
| 12:45 pm | Lunch |
| 1:30 pm | Building Ambassadors: A New Approach to Player Development Success |
| 3:15 pm | From Contract to Launch: Your Step-by-Step Blueprint for the Perfect Guest App |
Times are listed as CST.
Breakfast will be available starting at 8:00 am.
| 8:45 am | Welcome Back |
| 9:00 am | Profitable Experiences: The Secret Sauce to Crafting Promotions and Events That Delight Guests and Drive Revenue |
| 11:15 am | Maximizing Guest Engagement: Entertainment Strategies for Properties of All Sizes |
| 12:45 pm | Lunch |
| 1:30 pm | Card Shark Tank |
| 5:00 pm | Safe Travels |
Check back as we add more to the agenda.
Session Descriptions
Click on each session to see more.
Designing Brand Moments: How Casino Marketers Shape Unforgettable Guest Experiences
A guest’s experience isn’t defined by a single moment—it’s built through a series of interactions that shape their perception of your brand. Every touchpoint, from the first impression to the final farewell, is an opportunity to create a lasting memory and drive loyalty. But are we designing these moments with intention?
In this interactive session, we’ll go beyond traditional customer journey mapping to focus on brand moments—the key experiences that define your casino’s identity in the minds of your guests. You’ll learn how to:
- Identify talk-worthy brand moments that enhance guest satisfaction and engagement.
- Use marketing strategies to elevate and amplify experiences throughout the guest journey.
- Create a seamless connection between brand messaging, service, and digital engagement.
- Develop an actionable brand moment blueprint that can be implemented at your property.
Through hands-on exercises, you’ll map out real-world guest interactions, uncover opportunities to make your brand more memorable, and leave with a game plan to turn everyday interactions into extraordinary experiences.
Because the best brands aren’t just seen—they’re felt.
Session Coach:
Julia Carcamo, J Carcamo & Associates
Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.
Stop, Start, Improve: The 10 Casino Marketing Must-Dos
Some things we do as an industry just aren’t cutting it anymore. This session highlights ten critical areas where small changes can deliver big results. Discover how to rethink food comps, improve event execution, and master continuity programs. We’ll explore real-world solutions for player evaluation, prize values, and more—giving you the tools to elevate your marketing and maximize your impact.
Session Coach:
Chris Province, MA, Player Performance Group
Chris Province is the founder of Player Performance Group, a Tulsa-based agency revolutionizing gaming and hospitality through data-driven strategies and inspired leadership. Chris transforms complex analytics into compelling narratives that align teams, elevate performance, and bring bold visions to life. With a passion for empowering courageous leaders, Chris has helped hundreds of gaming professionals achieve personal and organizational breakthroughs. Drawing on decades of experience—from global analytics roles in technology fields to leadership in marketing and operations in gaming and hospitality—Chris bridges strategy, operations, and human potential to capture premium market share and build sustainable success. A Maxwell Leadership-certified trainer and coach, Chris developed the Purpose-to-Profit™ process, an empirically researched model to activate performance acceleration for service businesses. Chris holds degrees from Oklahoma State University and the University of Oklahoma and specialized certifications from the University of Nevada – Reno and the Project Management Institute.
From Data to Story: Mastering Microsoft Office for Persuasive Communication
Microsoft Office is more than just a suite of tools—it’s your secret weapon for crafting impactful marketing strategies and presentations. In this session, you’ll learn to elevate your PowerPoint skills, transforming them from basic slides into dynamic digital stories that inspire action.
Discover how to use basic and advanced PowerPoint features to engage your audience. Plus, gain practical insights into Excel and Outlook to streamline repetitive tasks and create polished reports that enhance your productivity.
As a bonus, you’ll apply these storytelling strategies in real-time by fine-tuning your Card Shark Tank pitch, blending creativity and strategy into a presentation that stands out. Walk away with actionable skills to improve communication, efficiency, and marketing impact across your property.
Session Coach:
Ben Scholl, BtoC Solutions
Ben Scholl is an innovative hospitality leader with over 16 years of experience leading hotels. With a master’s degree in hospitality management, a lean agent certified to run Kaizen events and a Lean Six Sigma Master Black Belt, Ben believes in starting to unlock the service profit chain by starting with how we make the operation efficient and thus making it easier to be an employee, unlocking value for all stakeholders. Beyond his credentials, Ben has 16 years of hospitality leadership and executive experience at companies such as The Venetian Las Vegas, Caesars Entertainment, Marriott International and Starbucks.
Ben lives in rural Lewis County, Washington, with his wife of 18 years and 16-year-old daughter. When he isn’t working to support clients, Ben enjoys an adventurous hike, spending time with his friends, cooking for his family and traveling.
The Soundtrack of Success: Marketing New Casino Amenities
Session Coach:
Nathan Green, New Level Radio
Under the guidance and vision of Nathan Green and his partner Sam Ambrose, New Level Radio launched in 2007, creating a new niche in the radio and music industry. Today, the Denver-based company delivers customizable radio networks for hundreds of businesses all over the U.S., particularly the casino industry. When he’s not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.
Navigating Change: Essential Strategies for Casino Marketing Leaders
As casino marketers, we can all say one thing for certain, “Change is the only constant.” Whether adapting to new technologies, shifting market trends, or organizational restructuring, managing change effectively is crucial for us to be great leaders and grow. This session is designed to equip you with the knowledge and tools needed to successfully lead your team through periods of transformation.
We will discuss
- Understanding the Dynamics of Change: Learn about the different types of change that can impact the casino industry and how they affect marketing strategies and operations.
- Developing Change Management Skills: We’ll review practical insights into the key principles of change management, including planning, communication, and execution. Discover proven strategies for managing resistance and fostering a positive attitude toward change.
- Leading with Confidence: Explore leadership techniques that empower you to guide your team through uncertainty. Learn how to create a supportive environment that encourages innovation and adaptability.
By the end of this session, you will not only have a comprehensive understanding of how to manage change effectively within your organization but also be better prepared to lead your marketing team through transitions, ensuring that your casino remains competitive and thriving.
Session Coach:
Aaron Harn, Wild Rose Entertainment
Aaron Harn is an esteemed expert in casino marketing, currently serving as the Vice President of Marketing, Brand Strategy, and Player Development at Wild Rose Entertainment, Aaron’s responsibilities extend beyond providing the overall marketing strategy. He also delivers strategic and tactical direction to senior executive leadership, corporate teams, and property marketing teams. With a keen focus on areas including database marketing, casino and property marketing, player development, advertising and brand management, and events, Aaron expertly guides his colleagues in achieving (and surpassing) marketing goals. Furthermore, his guidance in operations ensures a cohesive and effective business strategy.
Aaron’s track record includes designing and implementing innovative marketing strategies that have driven significant business growth and fostered strong customer engagement. Recognizing the importance of adapting to changing consumer behaviors and evolving communication strategies, he is deeply committed to researching, testing, and deploying new and modern tools and methods to attract, retain, and expand the customer base. With his visionary approach, Aaron consistently positions Wild Rose Entertainment at the forefront of digital communication in the industry.
Telling Your Story Through Data: Collaborative Solutions to Real-World Challenges
What good is all that data if we cannot use it to influence decision-making and create meaningful shared understanding? This session will explore how to introduce greater visualization, contextualization, and significance to our reporting and analysis. Leveraging data to forge simple, important insights is crucial in telling our story and influencing decision-makers. Participants will learn practical ways to bring their data to life and prepare for their next presentation or key project approval.
Session Coach:
Daniel White, Dan White + Associates
A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A&M University. He is a former United States Marine.
Building Ambassadors: A New Approach to Player Development Success
Finding the perfect player development executives or casino hosts in today’s challenging hiring environment can feel nearly impossible. But what if the solution lies within your existing team? This session focuses on developing a property-wide ambassador program that empowers all staff members to contribute to player development.
You’ll learn how to:
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Identify and train team members from various departments to act as player development ambassadors.
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Foster a culture of guest engagement and loyalty across your property.
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Equip your ambassadors with the tools and techniques to build relationships, enhance guest experiences, and drive repeat visits.
This innovative approach shifts the burden from a few dedicated roles to a collaborative, team-wide effort, creating a unified strategy for player loyalty and revenue growth. Walk away with actionable steps to implement a successful ambassador program that adapts to today’s staffing realities and positions your property for long-term success.
This is more than a session—it’s a new way forward for player development in a challenging hiring landscape.
Session Coach:
Jatonia Ziegler, Playersoft Technologies
Jatonia Ziegler is a seasoned Player Development expert and Vice President of Marketing & Sales at Playersoft, boasting over 23 years in gaming operations and hospitality. Jatonia is the driving force of strategy and execution for all sales, marketing, and client relations activities. As a trailblazer in the casino gaming industry, she co-founded the Casino Player Development Association (CPDA), a LinkedIn Group with nearly 1,000 members, promoting best practices for professionals in Player Development.
Jatonia is passionate about technology innovation and customer satisfaction, she focuses on leveraging Playersoft’s award-winning mobile apps to enhance player experiences to drive revenue growth for her casino clients. Her collaborative approach on relationship building and commitment to continuous service improvement make her a sought-after leader in the casino industry.
From Contract to Launch: Your Step-by-Step Blueprint for the Perfect Guest App
Session Coaches:
Sean Salce, TPI
With over a decade of experience in the gaming industry, Sean Salce serves as TPI’s Senior Director of Mobile Sales. He leads the promotion of TPI’s Player Connect app, focusing on enhancing guest engagement through mobile technology. Sean’s extensive industry knowledge and valuable connections have been instrumental in advancing TPI’s mobile initiatives, including the launch of cashless gaming apps and geo-based offer redemption systems.
Joe Tingson, TPI
Bringing over 20 years of casino industry experience, Joe Tingson is TPI’s Vice President of Customer Success. He oversees the vision and strategy for TPI’s Player Connect mobile app, and player portal. Joe is dedicated to providing the best possible experience for both the casino operator and the casino player. This mindset ensures TPI’s clients receive tailored solutions that drive success.
Profitable Experiences: The Secret Sauce to Crafting Promotions and Events That Delight Guests and Drive Revenue
Creating memorable experiences is the key to guest loyalty—but how do you ensure those experiences boost your bottom line? In this session, you will explore the art and strategy of designing promotions and events that captivate your guests and deliver measurable results.
Learn how to:
- Design promotions that balance guest delight with profitability.
- Create events that align with your property’s brand and revenue goals.
- Optimize budgets and prize structures to maximize ROI.
- Use data and guest insights to tailor experiences that resonate with your audience.
Packed with real-world examples and actionable strategies, this session will empower you to craft events and promotions that guests can’t resist and your leadership team will love.
Session Coach:
Kevin Keyawa, Colusa Casino
Kevin is an innovative event, promotions and casino marketing expert who is passionate about crafting engaging and memorable guest experiences. Known for his creative approach to designing events beyond conventional cash giveaways, Kevin emphasizes the importance of versatility, fun, and storytelling in promotions. His ability to think strategically and inject excitement into campaigns has made him an obvious choice to lead this session.
Maximizing Guest Engagement: Entertainment Strategies for Properties of All Sizes
Uncover strategies to maximize guest engagement through entertainment, regardless of your property’s size. This session will guide you through planning events that resonate with your segments, from intimate dinner shows and trivia nights to outdoor movie screenings, themed parties and concerts. Gain practical tips on leveraging your unique assets to create memorable experiences.
Session Coach:
Ryan Stewart, ShowNation
A member of the Cherokee Nation, Ryan began his gaming career at the now Hard Rock Casino and Resort in Tulsa, Oklahoma, in 2005. Ryan has dedicated his working career to building his knowledge and experience in Indian gaming to be a general manager. He has done it all, from poker dealer to nightlife manager, from senior executive host to director of marketing. Ryan achieved his goal in 2021 when he earned the GM position at Kickapoo Casinos in Harrah and Shawnee of Oklahoma.
Ryan Joined ShowNation, a native-owned company in Oklahoma, in 2022, where he took over Scout, the company’s marketing and slot analytics tool. Ryan is dedicated to leading, learning and sharing his knowledge in Indian gaming. Ryan’s passion in life is being the father of four beautiful children.
Immersive Session: Card Shark Tank
In this highly immersive session, attendees will present new programs, changes, or amenities to our guest panel of casino executives. Using everything they have learned during their stay, attendees will be quizzed on operation, finance, and the marketing of their proposed programs.
Step 1: Reserve Your Spot
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Just select the group option at registration and the discount will be applied at checkout automatically. For more than three attendees, email julia@jcarcamoassociates.com.
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.