Northwest Regional Casino Marketing Boot Camp

The Most Immersive Casino Marketing Gathering

October 24-26, 2022

Suquamish Clearwater Casino Resort

Suquamish, WA

Produced in partnership with

Different from our three-day signature event, this gathering is hyper-focused directly on the Northwest casino market – the changes we are seeing and those we see on the horizon. More importantly, we will be covering the skills marketers will need to rely on the most to make a positive impact on their operations.

Stay in the loop of any developments by signing up to receive updates.

Agenda

Times are listed as PST.

6:00 pm Welcome Reception

Times are listed as PST.

8:00 am Breakfast
9:00 am Getting to Know Your Customer Through Research
10:45 am Information Overload: Data Analytics for Non-Analytic People
12:15 pm Lunch
1:30 pm Workshop: Using Your Loyalty Program to Create Preference
3:15 pm Roundtable Discussion

 

Times are listed as PST.

8:00 am Breakfast
9:00 am Interactive Session – Social Media: Content Marketing For Your Casino
10:45 am Brand Fusion: What You Do and How You Do it Matters
12:15 pm Lunch
1:30 pm Rookie Season: Lessons From a First-Year Sportsbook
3:15 pm Marketing Your Sportsbook: Sports as a High-ROI Promotions Tool

 

Session Descriptions
Click on each session to see more.
Getting to Know Your Customer Through Research

What your customers want should not be a game of chance, but we can often find ourselves relying on anecdotal information or limited observations. Customer insight is essential to the longevity of our operations. It is vital for marketers to discover actionable intelligence to make decisions, but where do you begin, and how do you build a customer insight program. In this session, we will discuss the various ways — from DIY to formalized programs — that you can create ongoing insight programs appropriate for your market and property.

 

Session Coach: 
Elizabeth Meczka, MM/R/C, Inc
A graduate of Berkeley, Elizabeth got her start working as a research associate at MMRC. In 2010, a career change opportunity landed her at APA, a full-service entertainment agency specializing in representation and booking. There, she ascended the ranks to become the head of the music marketing department, overseeing the advertising and marketing efforts for the agency’s top nationally-recognized music touring clients.
After the untimely passing of her father—whose name and company became synonymous with casino research in the industry—Elizabeth returned to her career roots to continue MMRC’s respected 40+ year legacy and usher in a new era of research and marketing.
 

 

Improving Your Relationship with Data: Analytics for Non-Analytical People
Casino marketers can be overwhelmed with data. It’s everywhere! This session will provide insights on how we use data, the effects of information overload, and common errors when working with information. Managing information and data can have tremendous organizational benefits, including improved decision-making, productivity, and efficiency. Participants will be able to utilize these valuable lessons in their daily marketing efforts immediately. This is a great session for marketers with no formal data analytics training.
 
Session Coach: 
Daniel White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A& M University. He is a former United States Marine.

LinkedIn     Website

 

Workshop: Using Your Loyalty Program to Create Preference
Casino Player’s card programs have evolved over many years of operations. As operators, we make modifications in the hopes of garnering increased visits from our loyal customers and attracting new ones. But how do you create that loyalty? Is it points? Is it tiers? Is it benefits? We will workshop a players card program based on a highly competitive market and truly discover how we can create players card programs that customers will love and gravitate to over and over again.
 
 
Session Coaches:
Julia Carcamo, J Carcamo & Associates

Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.

LinkedIn     Website     Facebook     Twitter     Instagram  TikTok

 

Daniel White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A& M University. He is a former United States Marine.

LinkedIn     Website

 

Roundtable Discussion

The roundtable has become a hallmark of Boot Camp. Cashless. Crypto. Sports Betting. Mobile. The changes impacting the casino industry and operations across the nation are many. Attendees and coaches will have the opportunity to discuss the top issues on their minds, lessons from markets already undergoing these adoptions, and how they can set themselves up for success.

Social Media: Content Marketing For Your Casino

Whether you’re an experienced social media marketing guru or new to the social media landscape, this interactive session will provide attendees with social media content ideas, best practices, and insights to implement at your casino property. Social media offers casino marketers great opportunities to engage and entertain players directly from your brand profiles. What types of content are working for casinos in 2022? What can we do to improve our content marketing strategies? How can we encourage User Generated Content (UGC)? Participants will break into groups to discuss a pre-conference assignment and collaborate on creating a content marketing strategy. Groups will be responsible for creating five different pieces of content to share with all attendees: 1) Travel Video (YouTube); Boot Camp Reel (Instagram/Facebook/TikTok); 2) Carousel of Images (Facebook/Instagram); 3) Professional Post (LinkedIn/Twitter); 4) Fun Post (Pick Any Platform); 5) Creative Video (Pick Any Platform). Groups will present their findings and discuss implementation strategies with social media marketing industry leaders.

 
Session Coach:
Justin Shank, Shank Marketing

Justin brings an operations-driven perspective to marketing with career experience in casino marketing, hospitality, event management, advertising and as a publicist for movie studios. He specializes in marketing strategy, social media marketing, reputation management, and marketing technologies. He keeps his finger on the pulse of the digital marketing world and drives innovation through creativity and adaptability to the ever-changing digital landscape.

His casino gaming experience started with Swinomish Casino & Lodge in 2010, where he assisted in expanding the digital footprint of the property, launched the first online interactive slot catalog, and developed an internal digital marketing team focused on social media content and in-house video production. His experience includes working as an Account Director for OfferCraft, and consulting for Raving Consulting Company.

He launched Shank Marketing in April 2017 to provide tribal casinos with more accessible and affordable digital marketing resources. The agency has grown to include 10 team members working with casinos, entertainment venues, tribal enterprises, restaurants, resorts, bars, c-stores, golf courses, and healthcare centers, with clients in California, Wisconsin, Nevada, Oregon, and Washington.

Justin enjoys exploring the world with his wife Mackenzie, hiking, camping, kayaking, and fishing, and is a Seattle Seahawks fan. His bachelor of arts degree is from Western Washington University.

LinkedIn     Website    Twitter    

Brand Fusion: What You Do and How You Do it Matters
While we all think our logos and advertising is unique in the mind of the guest, what can truly differentiate our brands is the ways we deliver our brand promise to stakeholders over and over again, but so often brand is relegated to the marketing silo while the rest of the operations is left to interpretation or (gasp) replacement. In this interactive session, we will examine a variety of departments to uncover how they are bringing magic to the brand and how we can spread that through our entire property.
 
Session Coach: 
Julia Carcamo, J Carcamo & Associates

Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.

LinkedIn     Website     Facebook     Twitter     Instagram  TikTok

 

Rookie Season: Lessons From a First-Year Sportsbook
Sportsbooks have been a mainstay in the original gaming markets, but as they expand into regional operations, there are several lessons to be learned from marketers who have come through their rookie season. We’ll talk to a tribal operations marketer about the obstacles and opportunities he experienced and how his playbook evolves with each lesson.
 
Session Coach: 
Bobby Thornton, Coushatta Casino Resort

Bobby Thornton is Director of Marketing for Coushatta Casino Resort, located in the heart of Louisiana’s bayou country. Thornton has 20 years of experience building a successful career at Choctaw Nation of Oklahoma, Pearl River Resort, Harrah’s Shreveport, and the Stratosphere anchoring the Las Vegas Strip. He oversees all aspects of Coushatta’s marketing efforts, including advertising, public relations and communications, database management, loyalty programs, and promotions, travel and sales, call center and reservations, entertainment, and player development. He is a fencing enthusiast, having placed 5th in the United States, Division 2 Epée National Championship, and Regional Champion of the 5-state Southwest Section. He is also an avid football fan, following the New Orleans Saints, Texas A&M Aggies, and the LSU Tigers.

LinkedIn     Website

 

Marketing Your Sportsbook: Sports as a High-ROI Promotions Tool

Live Sports provide the single biggest key to building your loyalty database, engaging patrons in new demographics and hosting cost-effective live events for Big Games. In this session, we’ll walk through proven sports promotions that help you acquire new customers, build your database and retain patrons in a scalable fashion that fits for your operation. This session is for both operators that have sportsbooks today and ones that will in the future, but really for anyone that wants to tap into the power and passion of live sports to grow your gaming business. 

 
Session Coach: 
Daniel Kustelski, Chalkline Sports

Daniel Kustelski is the CEO of Chalkline Sports, a customer acquisition and engagement platform for regulated gaming. After serving as a captain in the U.S. Army, Daniel worked in a number of sports-related positions before co-founding an online sportsbook based in Johannesburg, South Africa. After selling the sportsbook to Sun International casino group, Daniel returned to the United States, where he operated an ADW before founding Chalkline.

LinkedIn     Website

 

Registered to attend?

Step #2: Reserve Your Room

You can call the reservations department at 866-609-8700 or book directly online.

SOLD OUT

Curious?
Let us tell you more about this limited experience or see what attendees are saying.

What past participants are saying about the

Boot Camp Experience

Fantastic Experience

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Nicole Martz
Special Events and Promotions Manager
IP Casino Resort Spa

Engaging 3 Days

Enjoyed being able to “pick” the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn’t stay engaged the entire time, but I was pleasantly surprised.

Paige Schuller
Assistant Marketing Manager
Wild Rose Emmetsburg

Great Collaboration

I loved the collaboration and the ability to ask questions and get a lot of insight into what other marketers are thinking.

Adele M. George
CEO & Owner
A.M George Marketing & Advertising

Interactive, not Intimidating

I love how interactive it is, without being intimidating.

Marcela Sada
Director of Slots
Bear River Casino Resort

A Fascinating Program

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are “heads and hand down” during the day. This reminds us we have other areas we must pay attention to!

Aaron Harn
Marketing Director
Wild Rose Entertainment

Well-Rounded

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Jean Flors
Sr. Digital Marketing Manager
Live! Casino and Hotel

Great Connections

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you’ve done, especially the connections made and ideas exchanged.

Tami Curley
Northern Edge/Flowing Waters

Pin It on Pinterest