Northwest Regional Casino Marketing Boot Camp

The Most Immersive Casino Marketing Gathering

October 24-26, 2022

Suquamish Clearwater Casino Resort

Suquamish, WA

Produced in partnership with

Different from our three-day signature event, this gathering is hyper-focused directly on the Northwest casino market – the changes we are seeing and those we see on the horizon. More importantly, we will be covering the skills marketers will need to rely on the most to make a positive impact on their operations.

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Agenda

Times are listed as PST.

6:00 pm Welcome Reception

Times are listed as PST.

8:00 am Breakfast
9:00 am Getting to Know Your Customer Through Research
10:45 am The Value of Personas Workshop
12:15 pm Lunch
1:30 pm Using Your Loyalty Program to Create Preference
3:15 pm Roundtable Discussion

 

Times are listed as PST.

8:00 am Breakfast
9:00 am Interactive Session – Social Media
10:45 am Information Overload: Data Analytics for Non-Analytic People
12:15 pm Lunch
1:30 pm Rookie Season: Lessons From a First-Year Sportsbook
3:15 pm Marketing Your Sportsbook: Sports as a High-ROI Promotions Tool

 

Session Descriptions
Click on each session to see more.
Getting to Know Your Customer Through Research

What your customers want should not be a game of chance, but we can often find ourselves relying on anecdotal information or limited observations. Customer insight is essential to the longevity of our operations. It is vital for marketers to discover actionable intelligence to make decisions, but where do you begin, and how do you build a customer insight program. In this session, we will discuss the various ways — from DIY to formalized programs — that you can create ongoing insight programs appropriate for your market and property.

 

Session Coach: 
Elizabeth Meczka, MM/R/C, Inc
A graduate of Berkeley, Elizabeth got her start working as a research associate at MMRC. In 2010, a career change opportunity landed her at APA, a full-service entertainment agency specializing in representation and booking. There, she ascended the ranks to become the head of the music marketing department, overseeing the advertising and marketing efforts for the agency’s top nationally-recognized music touring clients.
After the untimely passing of her father—whose name and company became synonymous with casino research in the industry—Elizabeth returned to her career roots to continue MMRC’s respected 40+ year legacy and usher in a new era of research and marketing.
 

 

Improving Operations and Communications Through Personas
Understanding your guests and what resonates with them is vital, not only in communications but also in the longevity of our brands and our operations. And while regional casino marketers historically relied on property location or selection of games, times have changed. New offerings have attracted new guests. New forms of communications have made it crucial we have a deep understanding of motivations and triggers. Armed with your database information, you will create a persona that focuses your operations and communications efforts.
 
Session Coach: 
Julia Carcamo, J Carcamo & Associates

Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.

LinkedIn     Website     Facebook     Twitter     Instagram  TikTok

 

Roundtable Discussion

The roundtable has become a hallmark of Boot Camp. Cashless. Crypto. Sports Betting. Mobile. The changes impacting the casino industry and operations across the nation are many. Attendees and coaches will have the opportunity to discuss the top issues on their minds, lessons from markets already undergoing these adoptions, and how they can set themselves up for success.

Improving Your Relationship with Data: Analytics for Non-Analytical People
Casino marketers can be overwhelmed with data. It’s everywhere! This session will provide insights on how we use data, the effects of information overload, and common errors when working with information. Managing information and data can have tremendous organizational benefits, including improved decision-making, productivity, and efficiency. Participants will be able to utilize these valuable lessons in their daily marketing efforts immediately. This is a great session for marketers with no formal data analytics training.
 
Session Coach: 
Daniel White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A& M University. He is a former United States Marine.

LinkedIn     Website

 

Rookie Season: Lessons From a First-Year Sportsbook
Sportsbooks have been a mainstay in the original gaming markets, but as they expand into regional operations, there are several lessons to be learned from marketers who have come through their rookie season. We’ll talk to a tribal operations marketer about the obstacles and opportunities he experienced and how his playbook evolves with each lesson.
 
Session Coach: 
Bobby Thornton, Coushatta Casino Resort

Bobby Thornton is Director of Marketing for Coushatta Casino Resort, located in the heart of Louisiana’s bayou country. Thornton has 20 years of experience building a successful career at Choctaw Nation of Oklahoma, Pearl River Resort, Harrah’s Shreveport, and the Stratosphere anchoring the Las Vegas Strip. He oversees all aspects of Coushatta’s marketing efforts, including advertising, public relations and communications, database management, loyalty programs, and promotions, travel and sales, call center and reservations, entertainment, and player development. He is a fencing enthusiast, having placed 5th in the United States, Division 2 Epée National Championship, and Regional Champion of the 5-state Southwest Section. He is also an avid football fan, following the New Orleans Saints, Texas A&M Aggies, and the LSU Tigers.

LinkedIn     Website

 

Marketing Your Sportsbook: Sports as a High-ROI Promotions Tool

Live Sports provide the single biggest key to building your loyalty database, engaging patrons in new demographics and hosting cost-effective live events for Big Games. In this session, we’ll walk through proven sports promotions that help you acquire new customers, build your database and retain patrons in a scalable fashion that fits for your operation. This session is for both operators that have sportsbooks today and ones that will in the future, but really for anyone that wants to tap into the power and passion of live sports to grow your gaming business. 

 
Session Coach: 
Daniel Kustelski, Chalkline Sports

Daniel Kustelski is the CEO of Chalkline Sports, a customer acquisition and engagement platform for regulated gaming. After serving as a captain in the U.S. Army, Daniel worked in a number of sports-related positions before co-founding an online sportsbook based in Johannesburg, South Africa. After selling the sportsbook to Sun International casino group, Daniel returned to the United States, where he operated an ADW before founding Chalkline.

LinkedIn     Website

 

Registered to attend?

Book your room by September 24 to lock in the group rate.

You can call the reservations department directly at 866-609-8700 and ask for the Casino Marketing Boot Camp Room block to receive the contracted rooms and rates ($152/$135 depending on the room type).  If you prefer to book your reservations online, you can use the following link: https://reserve.clearwatercasino.com/suquamish#groupSignIn. The group code you’ll need is 20918. The reservation cutoff date is September 24.

Curious?
Let us tell you more about this limited experience or see what attendees are saying.

What past participants are saying about the

Boot Camp Experience

Great Collaboration

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

Casino Marketing Boot Camp 2022
5
2022-04-10T17:12:26+00:00

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Engaging 3 Days

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Casino Marketing Boot Camp 2022
5
2022-04-10T17:14:17+00:00

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

Great Connections

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Tamara Curley, Northern Edge/Flowing Waters

Casino Marketing Boot Camp 2022
4
2022-04-10T16:49:28+00:00

Tamara Curley, Northern Edge/Flowing Waters

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Learning Different Aspects

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

Casino Marketing Boot Camp 2022
5
2022-04-10T17:02:11+00:00

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.

A Fascinating Program

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!

Aaron Harn

Marketing Director

Wild Rose Entertainment

Casino Marketing Boot Camp 2022
5
2022-04-10T17:08:49+00:00

Aaron Harn

Marketing Director

Wild Rose Entertainment

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!

Well-Rounded

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

Casino Marketing Boot Camp 2022
5
2022-04-10T17:05:25+00:00

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Shark Tank

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

Casino Marketing Boot Camp 2022
2022-04-10T17:06:59+00:00

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Fantastic Experience

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

Casino Marketing Boot Camp 2022
5
2022-04-25T20:31:25+00:00

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Interactive, not Intimidating

I love how interactive it is, without being intimidating.

Marcela Sada

Director of Slots

Bear River Casino Resort

Casino Marketing Boot Camp 2022
4
2022-04-10T17:10:48+00:00

Marcela Sada

Director of Slots

Bear River Casino Resort

I love how interactive it is, without being intimidating.
4.8
8
Casino Marketing Boot Camp 2022

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