Direct Marketing Boot Camp
Make every list, offer, and dollar work harder.
August 24 & 25, 2026 | Des Moines, IA
Two focused days for a 360° view of casino direct marketing: smarter segmentation, offer math, omnichannel orchestration, creative & compliance, and the measurement leaders actually use. Expect frameworks, case studies, and hands‑on exercises—so you leave with clarity, practical tools, and next steps to tailor at your property (not a pre‑written plan).
Who should attend
- Database & Direct Marketing Managers who own lists, mail, and results.
- CRM/Analytics pros who translate data into segments, suppressions, and tests.
- Marketing Directors & VPs who need a lean, predictable response machine.
- General Managers who want a clear ROI model for reinvestment and better cross‑department alignment.
Confirmed sessions (your 360° view)
The New Direct Marketing Formula
How modern direct marketing blends traditional segmentation with digital behavior and real-time triggers. Includes case studies.
Database Marketing
Best practices for offer design, frequency, behavioral segmentation, psychographics, campaign tracking, and GM-friendly dashboards.
Regaining the Inactive Segment
Strategies and tools for reactivation campaigns that actually work.
Email Marketing That Performs
Tactical deep dive into subject lines, automation, journeys, and personalization that cuts through inbox fatigue.
Omnichannel Execution
How to align campaigns across direct mail, email, SMS, and app. Likely includes interactive group exercise.
Direct Mail Has Evolved: Faster, Smarter, Stronger
Speed-to-market, automation, templating, and tech-enabled delivery pipelines.
Print that Performs: Creative, Personalization & VIP Treatments
Trends, formats, QR integration, and what great VIP mail really looks like.
App, Player Portal & Progressive Web App Strategy
Walkthrough of what’s possible, how operators are using these tools, and what guests actually engage with.
Takeaways: You’ll leave with decision frameworks, checklists, scorecards, and a prioritized worksheet of tests and quick wins to adapt to your property.
Why this Boot Camp (and why now)
Postal and print costs are up. Inboxes are crowded. And every point of reinvestment is being questioned. This Boot Camp gives you the structure and tools to do more with the lists and budget you already have—without burning out your team.
The experience
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Interactive & hands-on: Work on your casino’s lists and scenarios
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Small group, single track: Personal attention; zero vendor pitches
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Action over theory: Tools, checklists, and scripts you can use right away
Need more convincing? Here’s what our past attendees have to say.
one of the best
Great conference – one of the best, if not the best, I’ve been to. My head was ready to explode after the first day! Everyone should continue to learn and grow if they want to be successful; this is a great way to expand your knowledge and mindset!
Rich Colton
Three Rivers Casino Resort
can't wait to come back!
This was a great opportunity for my team and myself. We were able to engage in conversation surrounding Marketing that we don’t often get to do. It was a great learning experience and we can’t wait to come back!
Dez Edmund
Grand Lake Casino
It was amazing!
It was great to hear from other people working through the same problems. It’s totally worth the time. It is structured and intense, but it is worth it.
Alicia Jatkola
Database Marketing Manager
Black Bear Casino Resort
Great Way to Shore Up Your Marketing Knowledge
It’s great if you have only a little marketing experience, have not spent a lengthy time in marketing, or have not received marketing schooling. It definitely was helpful to look at things in a different way.
Natashia Domeier
Player Development Manager
Lake of the Torches
Get Ready to Learn
Come in with an open mind and be ready to learn and take notes!
Olivia Roebken
Sr Marketing Manager
Running Aces
Do it!
Do it! You don’t know what you don’t know. Boot Camp is the right environment to ask the dumb question because it is so small nobody looks down on you or thinks less of you. It’s a very engaging environment
Andrew Graning
Grand Falls Casino
privilege and invaluable
To network with other casinos and bounce ideas off each other is an absolute privilege and invaluable in measurement to the total experience. This opportunity should be taken by all marketing professionals!
Tricia Turner
BJ’s Bingo & Gaming
phenomenal team-bonding experience
You learn a lot more than you think you will. It’s a fun and safe space to throw ideas around and collaborate with like-minded people. It’s a phenomenal team-bonding experience.
Heather Flansberg
Three Rivers Casino Resort
first time loved every minute
Boot Camp was thought-provoking, analytical, energizing, and fun! It was my first time and I loved every minute of it!
Jackie Bell
Three Rivers Casino Resort
awesome experience
Be prepared for an awesome experience! Very informative and interactive session where you are able to interact with other persons in the industry!
Kele Antoine
Dynamic1 Group, Trinidad
Step 1: Secure Your Spot
Early Bird
- Enter TWEETY at checkout for 10% off single-attendee attendance. Valid through June 30, 2026.
- Includes breakfast and lunch each day.
- Not valid for vendors. Please call (504) 309-5653 for vendor packages.
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Please email julia@jcarcamoassociates to set up your registration code if you are registering more than three attendees.
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.
Book Your Hotel Stay
We’ve arranged a $139/night (plus tax) Boot Camp rate at our host property, Embassy Suites by Hilton Des Moines
Reserve online: Book the Boot Camp rate
Rate availability: through July 24, 2026 or until the block is filled, whichever comes first. Inventory is limited—book early.
Booking for someone else?
If a reservation is made by an assistant or on behalf of an attendee, the hotel may require a credit card authorization to process the final billing upon checkout. After you book, please follow the hotel’s instructions to complete any required authorization.
Notes: Rate is subject to availability and does not include taxes/fees. See your confirmation for the hotel’s change/cancellation policies.