Aligning Marketing & Operations for Maximum Impact

A five-part webinar series for casino marketers and operators who know there’s more to success than comps and campaigns.

Gone are the days when marketing and operations lived in separate silos. Today, profitable, guest-friendly strategies are built when both teams come together. This series is your seat at the table.

Whether you’re responsible for marketing strategy, casino floor decisions, or overall guest satisfaction—this series will spark ideas, showcase best practices, and connect you with leaders doing it right.

 

🗓️ Series Schedule & Sessions

Each session is 45 minutes of real-world insights, guest-first strategies, and collaborative inspiration.

✅ June 11 – From Promotion to Experience

How casino marketers can shape more than promotions—by influencing every guest touchpoint
Marketing’s role is now central to the guest journey—from the front desk to the gaming floor. Join us for stories of how marketers are becoming strategic voices in hotel, dining, and entertainment decisions.

🎰 June 25 – Gaming Floor x Marketing

When marketers and operators collaborate on the casino floor, everyone wins
From slot mix to signage, learn how teams are using data, design, and dialogue to build better guest experiences—and boost revenue.

💳 July 9 – The Future of Loyalty

Reimagining loyalty to build emotional connections and long-term value
Forget “earn and burn.” Discover what’s next in loyalty design and how it can unite marketing and operations in driving guest retention.

📊 July 23 – The Data Difference

How shared data strategy can unlock efficiencies, accountability, and revenue
Marketing and operations often use the same data, just in different ways. See how teams are creating alignment, transparency, and smarter decisions through integrated data practices.

🪑 August 13 – Breaking Silos, Earning Seats

How marketing becomes a strategic voice in casino operations
The finale brings it all together. Hear how cross-departmental collaboration turns marketers into trusted advisors—and how operators benefit when they do.

🎙️ Featured Coaches

This series features forward-thinking voices from across the casino industry and beyond.

Mark Birtha, Hard Rock Hotel & Casino Sacramento at Fire Mountain

Mark Birtha is President of the Hard Rock Hotel & Casino Sacramento at Fire Mountain, where he oversees operations and leads the relationship between Enterprise Rancheria and the Seminole Tribe of Florida. He also directs future development of the 900-acre sports and entertainment district. Under his leadership, the property has earned numerous accolades, including Sacramento Business Journal’s “Best Real Estate Project of the Year” and Yuba-Sutter Economic Development Corporation’s “Transformation Award.” Hard Rock Live Sacramento has been recognized by Pollstar and Newsweek as a top concert venue, while the casino’s restaurants have earned honors from OpenTable and Wine Spectator. Birtha was named one of the “Sacramento 100” most notable business leaders and serves as an Honorary Commander with Beale Air Force Base. His leadership continues to elevate the property’s reputation as a world-class destination for gaming, dining, and entertainment in Northern California.

Angie Dobney, Rise Up Revenue

Angie Dobney is the Founder of Rise Up Revenue Optimization, a consulting firm she founded after leaving software sales during the pandemic. She specializes in helping hotels and casinos reset their strategies to drive profit and optimize total resort and portfolio revenue. Angie brings hands-on expertise to gaming and hospitality clients around the world, drawing on a career that includes leading revenue management for Rainmaker, Hard Rock Hotel and Casino, and Station Casinos in Las Vegas.

A passionate advocate for revenue strategy, Angie now teaches revenue and profit optimization at the University of Nevada, Las Vegas—her alma mater—where she was named Mentor of the Year in 2007. She is also a 2018 graduate of Leadership Las Vegas, chairs Gaming Day, and serves on the board of HSMAI Las Vegas, where she continues to inspire the next generation of industry leaders.

Simon Farmer, Pala Casino Resort Spa

With 20 years in the gaming industry, Simon has led both guest-facing departments and behind-the-scenes strategy, analytics, and execution for promotions, events, and advertising, driving measurable results through data-informed segmentation, behavioral analysis, and multi-channel marketing. His efforts have been recognized with Romero Awards, San Diego AMA honors, and AGA Communications Awards. In addition to his professional experience, he holds a B.S. in Marketing from San Diego State University and certificates from The Wharton School and UNLV’s Hospitality and Casino Marketing Leadership Program.

Aaron Harn, Wild Rose Entertainment

Aaron Harn is an esteemed expert in casino marketing, currently serving as the Vice President of Marketing, Brand Strategy, and Player Development at Wild Rose Entertainment. With extensive experience in leveraging data-driven insights, Aaron excels in optimizing marketing strategies to enhance customer acquisition and retention. His proficiency in marketing analytics and database marketing has been pivotal in driving significant business growth and creating personalized loyalty programs. Aaron’s strategic mindset and leadership skills foster a collaborative environment, ensuring exceptional results in the competitive casino industry.

John Meacham, Cache Creek Casino Resort

John Meacham is a seasoned casino marketing executive with over 20 years of experience leading strategic growth for tribal and commercial gaming properties. He is currently Vice President of Marketing at Cache Creek Casino Resort, where he oversees brand development, advertising, and guest engagement strategies. John is known for his innovative approach to marketing operations, team building, and creating data-driven campaigns that drive measurable results. His background includes leadership roles leading marketing teams through high-impact rebranding and loyalty initiatives. A collaborative leader and mentor, John is passionate about elevating the guest experience while empowering marketing teams to deliver operational excellence.

Antonio Perez, Rolling Hills Casino & Resort

Antonio Perez is the General Manager of Rolling Hills Casino & Resort in Northern California, having joined during its major expansion in 2020. He brings over 20 years of experience in the gaming industry, including 17 years with Penn National Gaming, and has held senior leadership roles at five properties across four states. Antonio began his career in frontline positions at Hollywood Casino at Charles Town Races and steadily advanced into executive roles. He holds both a Bachelor’s degree and an MBA from Shepherd University.

Chris Province, Player Performance Group

Chris Province is the founder of Player Performance Group, a Tulsa-based agency revolutionizing gaming and hospitality through data-driven strategies and inspired leadership. Chris transforms complex analytics into compelling narratives that align teams, elevate performance, and bring bold visions to life. With a passion for empowering courageous leaders, Chris has helped hundreds of gaming professionals achieve personal and organizational breakthroughs. Drawing on decades of experience—from global analytics roles in technology fields to leadership in marketing and operations in gaming and hospitality—Chris bridges strategy, operations, and human potential to capture premium market share and build sustainable success. A Maxwell Leadership-certified trainer and coach, Chris developed the Purpose-to-Profit™ process, an empirically researched model to activate performance acceleration for service businesses. Chris holds degrees from Oklahoma State University and the University of Oklahoma and specialized certifications from the University of Nevada – Reno and the Project Management Institute.

Suzanne Trout, Cordish Gaming Group

Suzanne Trout is Executive Vice President and Chief Marketing Officer of Cordish Gaming Group, where she leads marketing and brand strategy across the company’s growing portfolio. Since joining Cordish, she has helped drive expansion into key markets, including the opening of Live! Casino Pittsburgh, Live! Casino & Hotel Philadelphia, and most recently, Live! Casino & Hotel in Bossier City, Louisiana. Additional projects are underway in Virginia and New Hampshire, along with ventures in iGaming and sports betting.

Prior to Cordish, Suzanne served as CMO at Foxwoods Resort Casino, overseeing marketing for one of the largest casino resorts in North America. Her previous roles include senior leadership positions at Eldorado Resorts, Rush Street Gaming, Caesars Entertainment, and Grand Casinos.

A veteran in gaming and hospitality marketing, Suzanne began her career at Tropicana and now serves on the Board of Directors for Global Gaming Women, supporting the advancement of women in the industry.

Ronald Washington, Eagle Mountain Casino

Ronald Washington, Jr is a leader with 21 years in the casino industry. Skilled in Operations Management, Event Management, Loyalty Programs, and Team Building. Strong operations professional with a Gaming Management Certificate focused on table games management from the University of Nevada-Reno. Global Gaming Magazine 40 under 40 Emerging Leaders May 2016.

Dan White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A&M University. He is a former United States Marine.

Jamie Lyn Williams, Tesuque Casino

Jamie Lyn Williams is an enrolled member of the St. Croix Chippewa Indians of Wisconsin. She is an 18-year seasoned casino marketing professional. Jamie began her career in special events, working her way through various areas of her tribe’s casino operations, including gaming departments, training and development, and hospitality, eventually becoming the marketing director. She has worked for the Ponca Tribe of Nebraska, where she opened the Prairie Flower Casino in Carter Lake, Iowa, and for the Eastern Shoshone Tribe of Wyoming, where she reopened the property and managed both marketing and hotel operations. Having opened multiple properties, a grocery store, a convenience store, and an outdoor amphitheater, Jamie brings with her a vast array of experiences in tribal gaming and develops strategies under complex lending structures. When asked about how she envisions measuring the success of an organization, while mentioning the common marketing metrics, she also states, “retention, property culture, and property-wide morale.” She is currently the director of marketing for Tesuque Casino in Santa Fe, New Mexico.