Aligning Marketing & Operations for Maximum Impact

A five-part webinar series for casino marketers and operators who know there’s more to success than comps and campaigns.

Gone are the days when marketing and operations lived in separate silos. Today, profitable, guest-friendly strategies are built when both teams come together. This series is your seat at the table.

Whether you’re responsible for marketing strategy, casino floor decisions, or overall guest satisfaction—this series will spark ideas, showcase best practices, and connect you with leaders doing it right.

🗓️ Series Schedule & Sessions

Each session is 45 minutes of real-world insights, guest-first strategies, and collaborative inspiration.

✅ June 11 – From Promotion to Experience

How casino marketers can shape more than promotions—by influencing every guest touchpoint
Marketing’s role is now central to the guest journey—from the front desk to the gaming floor. Join us for stories of how marketers are becoming strategic voices in hotel, dining, and entertainment decisions.

🎰 June 25 – Gaming Floor x Marketing

When marketers and operators collaborate on the casino floor, everyone wins
From slot mix to signage, learn how teams are using data, design, and dialogue to build better guest experiences—and boost revenue.

💳 July 9 – The Future of Loyalty

Reimagining loyalty to build emotional connections and long-term value
Forget “earn and burn.” Discover what’s next in loyalty design and how it can unite marketing and operations in driving guest retention.

📊 July 23 – The Data Difference

How shared data strategy can unlock efficiencies, accountability, and revenue
Marketing and operations often use the same data, just in different ways. See how teams are creating alignment, transparency, and smarter decisions through integrated data practices.

🪑 August 13 – Breaking Silos, Earning Seats

How marketing becomes a strategic voice in casino operations
The finale brings it all together. Hear how cross-departmental collaboration turns marketers into trusted advisors—and how operators benefit when they do.

🎙️ Featured Speakers

This series features forward-thinking voices from across the casino industry and beyond. Past and invited speakers include:

• Marketing & Operations leaders from top regional casinos

• Loyalty strategists from global hospitality brands

• Revenue managers and data experts

• Guest experience pros from retail, entertainment, and travel
  Full speaker list coming soon!

👥 Who Should Attend?

• Marketing Directors & VPs looking to drive deeper property-wide influence

• GMs & Operations Leaders aiming to boost revenue and collaboration

• Slot & Table Games Managers exploring better alignment with marketing

• Loyalty, Data, and Guest Experience teams ready to break silos

This isn’t just for marketers. It’s for casino leaders ready to rethink how their teams work together.