Mastering Email Marketing for Casinos: Level Up with Omnichannel Strategies!

Ready to revolutionize the way your casino communicates?

Our latest session in the “Mastering Email Marketing for Casinos” series was a hit! 🎉 Chad Hallert and Adam Borden delivered invaluable insights on leveraging omnichannel strategies to enhance our email marketing programs. As a valued friend or client of Good Giant, we’re excited to offer you exclusive access to this session replay and the opportunity to register for upcoming webinars in the series.

Key Takeaways:

• Integration is Key: Omnichannel strategies are essential for a seamless customer experience. (4:17 – 7:44)
• Personalization Matters: Use customer data to personalize email content, making your messages more relevant and engaging. (15:39 – 19:28)
• Supportive Role of Email: Emails can reinforce messages from other channels, nurture leads, and provide timely updates. (21:33 – 24:34)
• Email Maturity Model: Assess your email marketing sophistication and identify improvement areas. (29:19 – 32:00)
• Advanced Automation: Implement automated responses and geo-targeting for personalized offers. (46:16 – 48:34)
• Balancing Act: Use AI to balance automation with personalization, ensuring a human touch in your communications. (57:21 – 58:34)

These insights are game-changers for anyone looking to elevate their casino’s email marketing efforts. Don’t miss out on our upcoming sessions to learn more about mastering email marketing!

As a registrant, you will receive replays to all of the sessions in the series. This exclusive content is available to you because of your relationship with Good Giant. Sign up now to ensure you don’t miss any valuable insights!

Your Coaches

Adam Borden, Live! Casino & Hotel

Adam is the VP Digital Marketing for Live! Casino & Hotel, a Mid-Atlantic based family-owned gaming operator with locations in Maryland, Pennsylvania and Louisiana. He and his team are responsible for website, paid search and social media infrastructure and reporting. Adam manages the company’s agency relationships and is the executive sponsor for Live!’s mobile app. He previously worked for Hershey, McCormick and SAGE Dining in brand management. Adam and his family live in Baltimore, MD.

Chad Hallert, Good Giant

Chad Hallert, Chief Marketing Officer at Good Giant, brings over 20 years of digital marketing, database marketing, and revenue management leadership. He has shaped digital strategies for Fortune 500 companies such as Hartford Insurance, FICO, and Autodesk. Named one of Direct Marketing News’ “40 Under 40,” Chad leads marketing strategy for over 25 resort brands across the U.S., including Live! Casinos, Mohegan, Foxwoods, and Agua Caliente. Beyond driving digital transformation, he is an adjunct professor at the University of Nevada, Reno, mentoring aspiring marketers. Chad enjoys family time, surfing, reading, and CrossFit in his free time.

For more on what Good Giant can do, contact Chad at chad@goodgiant.com.