Transform Your Casino Marketing: Planning Starts at Boot Camp

Intensive Casino Marketing Strategy Workshop

September 11-12, 2024 | Harrah’s Kansas City

Supercharge your casino marketing and revenue! Join us for two days of hands-on marketing strategy development. Gain expert insights, proven tactics, and a customized action plan to drive player acquisition, boost loyalty, and maximize your marketing ROI.

Over two days, we’re going to transform the way you approach marketing for your property. Get ready to roll up your sleeves and work directly on YOUR marketing plans. We’ll dissect them together, pinpoint areas ripe for improvement, and build a data-backed strategy tailored to deliver maximum impact. This is where ideas become your blueprint for success – you’ll leave here with a step-by-step plan, ready to drive real results for your casino.


Wednesday, September 11

Marketing Strategy: Translating Your Brand into Action
  • Discover the power of aligning brand values with marketing initiatives for a cohesive strategy that strengthens reputation and customer loyalty.
  • Learn how to analyze your competitive landscape, differentiate your offerings, and create marketing programs that outperform rivals.
  • Set actionable benchmarks and establish performance metrics, empowering you to measure marketing success and make informed decisions.
Monthly Retail Sweepstakes: The Excitement Engine
  • Discover into the mechanics of crafting a thrilling sweepstakes that drives customer engagement and generates leads.
  • Master the art of qualification strategies, including bonus entries for high-value players, to maximize return on investment.
  • Explore prizes, budgeting, and crafting legally sound promotion rules for a seamless and captivating experience.
  • Design a multi-channel communication strategy with a focus on social media, advertising, and creative execution for maximum reach and impact.
Player Development & Appointment Marketing: Building Lasting Relationships
  • Develop data-driven strategies for identifying and engaging high-value players, both hosted and non-hosted.
  • Optimize list management and contact techniques for targeted communication that cultivates strong customer ties.
  • Design bespoke events, prizes, and budgeting strategies to deliver exceptional experiences for key players.
  • Establish a framework for setting clear goals, tracking performance metrics, and refining appointment marketing programs.

Thursday, September 12

Digital Promotions: Mastering the Online Arena
  • Craft compelling digital promotions that resonate with your target audience across online channels.
  • Design effective communication plans, choosing the right digital media mix and crafting eye-catching creative assets.
  • Learn to benchmark, track, and analyze digital campaigns for data-driven optimization and continuous improvement.
Entertainment & Special Events: Creating Unforgettable Experiences
  • Define clear objectives for your events, ensuring strategic alignment with your casino’s overall marketing goals
  • Strategize your comp vs. cash approach for optimal player engagement and budget efficiency.
  • Develop an integrated communications strategy that leverages social media, traditional advertising, and compelling creative concepts.
  • Implement methods to establish performance indicators, track success, and refine future events.
Program Evaluation: Maximizing Your Marketing Investment
  • Build a pro forma framework for meticulous pre-event evaluation and strategic adjustments to optimize ROI.
  • Master the art of crafting persuasive presentations that showcase the value of your programs for executive buy-in.
  • Create a post-event analysis and documentation system, ensuring that insights from past programs fuel future marketing success.

We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!

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Julia CarcamoJulia Carcamo, J Carcamo & Associates

Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.

LinkedIn     Website     Facebook     Twitter     Instagram  TikTok

Adele George, AM George Marketing

As a media planning and buying expert, Adele M. George brings 20+ years of marketing strategy, media planning, and buying experience to the table for her clients.  She’s built her career on having a deep understanding of what motivates people to buy a product or service and how to best reach their consumer. Over the years, has bought for a wide variety of categories such as casinos, attorneys, automotive, medical, healthcare, tourism, retail, and restaurants.

LinkedIn     Website

Kane JohnsonKane Johnson, TPI

Kane Johnson has been with TPI since 2002. After spending over 20 years meeting with hundreds of casino marketers, producing new ideas, and keeping the ship pointed firmly in the direction of innovation Kane has personified the process of elevating TPI from a direct mail company to a casino gaming and marketing powerhouse. Kane worked his way up through the ranks of TPI and was recently promoted to President as the most recent chapter in this journey.

While he continues to connect with the casino industry and his clients, Kane now spends a significant amount of his time mentoring and training the newer employees at TPI and cultivating success at home. Between having three boys and being promoted to President, Kane has his eyes set firmly on the future, planning new innovations and products that will change the gaming vertical.

LinkedIn     Website

Chris Province, MA, Player Performance Group

Founder of Player Performance Group, an organizational performance agency for gaming and hospitality based in Tulsa, Oklahoma, Chris is passionate about translating data into compelling narratives that develop a shared understanding of an enterprise’s current state and bring into focus an inspired future vision that can be achieved.

Chris aims to support courageous leaders to develop and launch unrivaled marketing and operational strategies that capture premium market share while becoming more sustainable and vibrant. He has guided hundreds of gaming professionals to new heights of personal, team and organizational performance through strategic facilitation and coaching excellence.

Chris began his career in the corporate world, working in global analytics and product development for multiple public companies, including WorldCom, MCI, and Williams Communications, before diving into his passion for gaming and hospitality as a Director of Marketing and General Manager for Cherokee Nation Entertainment.

With an undeniable calling to tap human potential, he established the first performance agency for casino gaming, blending analytics, marketing, operations, and organizational development expertise to empower industry leaders to recognize and develop their organization’s potential by executing effective learning agendas.

As a Maxwell Leadership accredited trainer, speaker and coach, Chris places courage and curiosity building at the center of his work, utilizing his Purpose-to-Profit™ process as an empirically researched model for performance improvement in gaming and hospitality organizations.

A graduate of Oklahoma State University and the University of Oklahoma, he holds specialized certificates through the University of Nevada – Reno and Project Management Institute.

LinkedIn     Website     Podcast     Twitter

Ryan Stewart, ShowNation

A member of the Cherokee Nation, Ryan began his gaming career at the now Hard Rock Casino and Resort in Tulsa, Oklahoma, in 2005.  Ryan has dedicated his working career to building his knowledge and experience in Indian gaming to be a general manager.  He has done it all, from poker dealer to nightlife manager, from senior executive host to director of marketing. Ryan achieved his goal in 2021 when he earned the GM position at Kickapoo Casinos in Harrah and Shawnee of Oklahoma.

Ryan Joined ShowNation, a native-owned company in Oklahoma, in 2022, where he took over Scout, the company’s marketing and slot analytics tool.  Ryan is dedicated to leading, learning and sharing his knowledge in Indian gaming. Ryan’s passion in life is being the father of four beautiful children.

LinkedIn     Website

Daniel White, Dan White + Associates

A marketing professional for the past 27 years, Dan White has spent the last 19 years in the tribal casino industry. He was the Director of Marketing at Muckleshoot Casino, the largest casino in the Pacific Northwest and one of the largest casinos in the United States. He has served in executive and officer-level roles at several properties in both marketing and casino operations. Since 2009, Dan has been part of various qualitative and quantitative research pr studies regarding casino consumers and has championed the value of research in building strategies. Dan received his bachelor’s degree from Central Washington University’s School of Journalism in 1993 and is currently pursuing his certification in Behavioral Economics from Texas A& M University. He is a former United States Marine.

LinkedIn     Website

Step 1:

Step 2:

Book your hotel accommodations.

Reservations can be made online or by calling call 800-427-7247 before August 20, 2024. If calling, you must mention the offer/group code “SKCBC4” to receive the special rate of $139 (plus applicable fees and taxes.)  Please note any reservations made via phone will be assessed a fee of $10.00 plus current sales tax, per reservation.

Need more information? Here’s what our past attendees have said.

Wondering if this is worth it?

Please note that registration is limited to ensure an interactive experience for all participants.

Looking for budget direction? Download the budget guidance spreadsheet. Just enter the four pieces of information for your planning total.

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