Transform Your Casino Marketing: Planning Starts at Boot Camp

Executive-Style Marketing Strategy Workshop for Casino Teams

August 3 – 6, 2026 | River Spirit Casino Resort

Casino Marketing Boot Camp Midwest is not a lecture. It’s not a panel. It’s an immersive, team-based, roll-up-your-sleeves working session designed to help you and your team build a smarter, stronger marketing plan for the year ahead.

Over intensive working blocks, you’ll blend expert guidance with hands-on build time. With a dedicated team coach (and access to all Boot Camp coaches), you’ll shape a 90-day activation plan and a clear roadmap for the next 12 months—so you leave with decisions made, not just notes taken.

🎯 What Makes This Boot Camp Different?

• Executive-Development Format – Designed to develop your strategic thinking, collaboration, and leadership skills.

• Team Coaching Model – Each team is paired with a dedicated coach for on-site support and post-event follow-up.

• Real-World Results – Leave with a calendar, campaigns, and KPIs set—ready to execute.

• Peer Learning – Build alongside marketers solving the same challenges you face.

• Ongoing Support – Keep momentum going with follow-ups after Boot Camp.

Who Should Attend?

Casino marketers, executives, and cross-functional teams who want to sharpen strategy, maximize results, and gain a competitive edge—whether you lead a single property or multiple locations.

You’ll be able to:

• Cut through the noise with proven tactics tailored for regional casinos.

• Optimize budget and allocation to improve ROI.

• Strengthen loyalty and reduce competitor bleed.

• Walk away with a customized, ready-to-execute plan for 2027.

Spots are limited—Secure yours today!

Thematic Tracks & Working Labs (Final agenda coming soon)

We’ll finalize the session titles and coaches soon. Expect a mix of focused talks, showcases, and build-time sprints across these themes:

1. Strategy & Influence
   Position marketing as a strategic function. Align with operations, earn internal buy-in, and refine decision rights so your plan actually ships.
2. Partnerships That Perform
   Move beyond logo swaps. Evaluate sports, lifestyle, and community partnerships with clear ROI frameworks and activation playbooks.
3. Promotions That Move the Needle
   Rethink sweepstakes and calendar design. Build promos that spark trips, ladder into offers, and hit revenue goals without fatigue.
4. VIP, Hosts & Appointment Marketing
   Turn touchpoints into relationships: boutique events, high-touch moments, and hospitality that deepens loyalty.
5. Segmentation & List Strategy
   Thresholds, response modeling, and suppressions—make sure every campaign finds its right audience at the right frequency.
6. Direct Mail + Omnichannel Orchestration
   Why mail still matters—and how to integrate it with email, SMS, app, paid, and on-property to lift total response.
7. Tech Enablement & Mobile Journeys
   Practical tools to remove friction, personalize, and connect channels—so it’s easier for guests to say “yes.”
8. Contact Management & Cadence Design
   Build the systems behind consistent connection (CRM, hosts, coordinators, vendors) so no high-value guest falls through the cracks.
9. Meaningful Gifting & Brand Touches
   Relationship-focused gifting that travels home with the guest and reinforces your brand’s values long after the visit.
10. Measurement, Post-Mortems & Dashboards
    Define KPIs, set testing agendas, and run fast post-mortems so every month gets smarter.

Team Working Labs

• Build Your 90-Day Calendar – lock campaigns, channels, and KPIs.

• Peer Reviews – pressure-test your plan with external eyes.

• Coach Critiques – leave with commitments, next steps, and timelines.