Player Development & Loyalty Boot Camp — Southwest 2026
January 12 & 13, 2026 | Desert Diamond Casino & Entertainment – Tucson
Turn great service into measurable revenue. Over two focused days, your player development and loyalty teams will build practical systems—contact strategies that convert, reactivation playbooks, event frameworks that actually move the needle, and reporting that earns buy-in. Walk out with a working plan you’ll start using the very next week.
Who should attend
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Hosts & Executive Hosts who want to move from reactive comping to proactive sales and loyalty building.
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PD & Loyalty/CRM Managers ready to align outreach, offers, and reporting with ADT and reinvestment targets.
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Marketing Directors & VPs (hello Jenna & Jordan) who need scalable, budget-smart PD programs that reduce competitor bleed.
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General Managers (Mike!) seeking operational alignment and a clear ROI model for host programs.
What you’ll learn
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Loyalty Program Fit for High-Value Players
Audit tier design, earn/burn mechanics, benefits, and reinvestment to see if your program truly attracts and retains high-worth customers. Map competitive gaps, set quick tests (tier-migration, cohort lift), and build a host feedback loop. -
Contact Strategy & Book of Business
Segment by value and lifecycle, pick the right channel (SMS, email, phone, DM), and run a 30/60/90-day cadence with compliant scripts that convert outreach into trips—without burning out your team. -
Reactivation & PD-Led Experiences
Identify drop-off triggers, right-size offers by value band, and design low-cost events that create momentum. Close the loop with post-event follow-ups that turn “nice night” into measurable revenue. -
Reporting That Earns Buy-In
Build a one-page dashboard (ADT, theo, reinvestment, layering) and clear host KPIs, so leadership sees impact and supports the plan. Elevate comping from “give” to “strategic tool.” - And more!
Why this Boot Camp (and why now)
Regional markets run on repeat visits and relationships. Hosts and loyalty teams are the heartbeat of that relationship—but only when their effort is pointed at the right players, through the right channels, with the right follow-up. This Boot Camp gives your team the structure, tools, and confidence to make that happen—immediately.
The experience
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Interactive & hands-on: Work on your casino’s lists and scenarios
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Small group, single track: Personal attention; zero vendor pitches
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Action over theory: Tools, checklists, and scripts you can use right away
Step 1: Secure Your Spot
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Please email julia@jcarcamoassociates to set up your registration code if you are registering more than three attendees.
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.
Book Your Hotel Stay
We’ve arranged a $169/night (plus tax) Boot Camp rate at our host property, Desert Diamond Casino & Entertainment – Tucson.
Reserve online: Book the Boot Camp rate
Rate availability: through December 18, 2025 or until the block is filled, whichever comes first. Inventory is limited—book early.
Booking for someone else?
If a reservation is made by an assistant or on behalf of an attendee, the hotel may require a credit card authorization to process the final billing upon checkout. After you book, please follow the hotel’s instructions to complete any required authorization.
Notes: Rate is subject to availability and does not include taxes/fees. See your confirmation for the hotel’s change/cancellation policies.