Player Development & Loyalty Boot Camp — Southwest 2026

Who should attend

• Hosts & Executive Hosts who want to move from reactive comping to proactive sales and loyalty building.

• PD & Loyalty/CRM Managers ready to align outreach, offers, and reporting with ADT and reinvestment targets.

• Marketing Directors & VPs (hello Jenna & Jordan) who need scalable, budget-smart PD programs that reduce competitor bleed.

• General Managers (Mike!) seeking operational alignment and a clear ROI model for host programs.

What you’ll learn

• Build the Player Development Team & Culture
  Clarify PD roles (exec host, on-property host, tele-host, analytics partner), hiring profiles, and cross-department onboarding so your casino operates as a true “hosting property.”
• Data Fluency & Executive Reporting + Pipeline Hygiene
  Master ADT, theo, reinvestment, and layering; define who’s “in the book”; maintain clean statuses; and present a one-page executive dashboard that earns buy-in.
• Appointment Marketing & PD Calendar Design
  Plan a 90-day calendar of sellable touchpoints—VIP dinners, micro-events, and high-touch gifting—complete with targets, offer guardrails, and measurement.
• Contact Strategy & Book Management (Compliance-ready)
  Segment by value and lifecycle; choose the right channel (phone/SMS/email/DM); and run a compliant 30/60/90 outreach cadence with scripts that turn contact into trips.
• Goals, KPIs & Coaching (Reactivation + Comping as Strategy)
  Tie goals to revenue (appointments, trip lift, tier migration); fold reactivation flows into coaching; and use comping guardrails to protect margin while delighting VIPs.
• Time Management for Hosts
  Block daily selling time, automate list refresh, and use “next best action” to keep pipelines moving.
• Execution Lab & Roundtable
  Workshop your property’s scenarios, compare tools and industry practices, and leave with templates: one-page dashboard, PD calendar, outreach scripts, reactivation playbook, pipeline checklist, and a 30/60/90 plan.

Why this Boot Camp (and why now)

Regional markets run on repeat visits and relationships. Hosts and loyalty teams are the heartbeat of that relationship—but only when their effort is pointed at the right players, through the right channels, with the right follow-up. This Boot Camp gives your team the structure, tools, and confidence to make that happen—immediately.

The experience

• Interactive & hands-on: Work on your casino’s lists and scenarios

• Small group, single track: Personal attention; zero vendor pitches

• Action over theory: Tools, checklists, and scripts you can use right away