Casino Marketing Boot Camp Southwest

Player Development & Loyalty Boot Camp — Southwest 2026

January 12 & 13, 2026 | Desert Diamond Casino & Entertainment – Tucson

Turn great service into measurable revenue. Over two focused days, your player development and loyalty teams will build practical systems—contact strategies that convert, reactivation playbooks, event frameworks that actually move the needle, and reporting that earns buy-in. Walk out with a working plan you’ll start using the very next week.

Who should attend

  • Hosts & Executive Hosts who want to move from reactive comping to proactive sales and loyalty building.

  • PD & Loyalty/CRM Managers ready to align outreach, offers, and reporting with ADT and reinvestment targets.

  • Marketing Directors & VPs (hello Jenna & Jordan) who need scalable, budget-smart PD programs that reduce competitor bleed.

  • General Managers (Mike!) seeking operational alignment and a clear ROI model for host programs.

What you’ll learn

  • Build the Player Development Team & Culture
    Clarify PD roles (exec host, on-property host, tele-host, analytics partner), hiring profiles, and cross-department onboarding so your casino operates as a true “hosting property.”
  • Data Fluency & Executive Reporting + Pipeline Hygiene
    Master ADT, theo, reinvestment, and layering; define who’s “in the book”; maintain clean statuses; and present a one-page executive dashboard that earns buy-in.
  • Appointment Marketing & PD Calendar Design
    Plan a 90-day calendar of sellable touchpoints—VIP dinners, micro-events, and high-touch gifting—complete with targets, offer guardrails, and measurement.
  • Contact Strategy & Book Management (Compliance-ready)
    Segment by value and lifecycle; choose the right channel (phone/SMS/email/DM); and run a compliant 30/60/90 outreach cadence with scripts that turn contact into trips.
  • Goals, KPIs & Coaching (Reactivation + Comping as Strategy)
    Tie goals to revenue (appointments, trip lift, tier migration); fold reactivation flows into coaching; and use comping guardrails to protect margin while delighting VIPs.
  • Time Management for Hosts
    Block daily selling time, automate list refresh, and use “next best action” to keep pipelines moving.
  • Execution Lab & Roundtable
    Workshop your property’s scenarios, compare tools and industry practices, and leave with templates: one-page dashboard, PD calendar, outreach scripts, reactivation playbook, pipeline checklist, and a 30/60/90 plan.

Why this Boot Camp (and why now)

Regional markets run on repeat visits and relationships. Hosts and loyalty teams are the heartbeat of that relationship—but only when their effort is pointed at the right players, through the right channels, with the right follow-up. This Boot Camp gives your team the structure, tools, and confidence to make that happen—immediately.

The experience

  • Interactive & hands-on: Work on your casino’s lists and scenarios

  • Small group, single track: Personal attention; zero vendor pitches

  • Action over theory: Tools, checklists, and scripts you can use right away

Step 1: Secure Your Spot

Book Your Hotel Stay

We’ve arranged a $169/night (plus tax) Boot Camp rate at our host property, Desert Diamond Casino & Entertainment – Tucson.

Reserve online: Book the Boot Camp rate
Rate availability: through December 18, 2025 or until the block is filled, whichever comes first. Inventory is limited—book early.

Booking for someone else?
If a reservation is made by an assistant or on behalf of an attendee, the hotel may require a credit card authorization to process the final billing upon checkout. After you book, please follow the hotel’s instructions to complete any required authorization.

Notes: Rate is subject to availability and does not include taxes/fees. See your confirmation for the hotel’s change/cancellation policies.

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