2026 Player Development & Loyalty Training Agenda | Casino Marketing Boot Camp
This January, join our 2026 Casino Player Development Training & Loyalty Boot Camp—designed for casino marketing professionals, VIP hosts, loyalty managers and operations leaders seeking to boost VIP revenue, build high‑performing host teams and leverage data‑driven player development strategies.
Times are listed as PST.
Breakfast will be available starting at 8:00 am.
| 9:00 am | Welcome |
| 9:15 am | The PD Intelligence System |
| 11:00 am | From Hosts to a Hosting Property |
| 12:30 pm | Lunch |
| 1:30 pm | Fan-Driven Casino Marketing: From Events to VIP Revenue |
| 3:15 pm | Make It Memorable: The Host Moment System |
| 4:45 pm | end of day |
Times are listed as PST.
Breakfast will be available starting at 8:00 am.
| 9:00 am | Welcome Back |
| 9:15 am | The Performance System |
| 11:00 am | Host Productivity System |
| 12:30 pm | Lunch |
| 1:30 pm | Engineered VIP Demand |
| 3:15 pm | Execution Lab/Playbook Clinic |
| 4:45 pm | Happy Travels! |
Session Descriptions
Click on each session to see more.
The PD Intelligence System
Turn data into next best actions.
No more guesswork. Ryan turns ADT, theo, reinvestment, and layering into a one-page view that tells every host who to call, what to offer, and when. Define who belongs “in the book,” clean up pipeline statuses, and operationalize next-best actions so effort compounds into results.
Session Coach:
Ryan Stewart, ShowNation
A member of the Cherokee Nation, Ryan began his gaming career at the now Hard Rock Casino and Resort in Tulsa, Oklahoma, in 2005. Ryan has dedicated his working career to building his knowledge and experience in Indian gaming to be a general manager. He has done it all, from poker dealer to nightlife manager, from senior executive host to director of marketing. Ryan achieved his goal in 2021 when he earned the GM position at Kickapoo Casinos in Harrah and Shawnee of Oklahoma.
Ryan Joined ShowNation, a native-owned company in Oklahoma, in 2022, where he took over Scout, the company’s marketing and slot analytics tool. Ryan is dedicated to leading, learning and sharing his knowledge in Indian gaming. Ryan’s passion in life is being the father of four beautiful children.
From Hosts to a Hosting Property
Architect the culture that sells.
Turn “helpful hosts” into a revenue engine. JZ shows how to design a true hosting property—where roles, rituals, and accountability transform guest relationships into measurable growth across marketing, operations, and the floor. You’ll leave with a blueprint leaders can adopt on Monday.
You’ll take away:
- A proven PD org model (exec host, on-property, tele-host, analytics partner).
- Hiring profiles & interview signals that predict performance.
- A 30-day onboarding plan that installs a property-wide hosting culture.
- Weekly huddle agenda & scorecard to keep standards from slipping.
Session Coach:
Jatonia Ziegler, Playersoft Technologies
Jatonia Ziegler is a seasoned Player Development expert and Vice President of Marketing & Sales at Playersoft, boasting over 23 years in gaming operations and hospitality. Jatonia is the driving force of strategy and execution for all sales, marketing, and client relations activities. As a trailblazer in the casino gaming industry, she co-founded the Casino Player Development Association (CPDA), a LinkedIn Group with nearly 1,000 members, promoting best practices for professionals in Player Development.
Jatonia is passionate about technology innovation and customer satisfaction, she focuses on leveraging Playersoft’s award-winning mobile apps to enhance player experiences to drive revenue growth for her casino clients. Her collaborative approach on relationship building and commitment to continuous service improvement make her a sought-after leader in the casino industry.
Fan-Driven Casino Marketing: From Events to VIP Revenue
Turn game days and show nights into appointment days.
Use the sports and entertainment calendar—NFL to UFC, home games to arena concerts—to create predictable VIP momentum, whether or not you operate a sportsbook. Dan shows how to pair digital games for fun, watch-party and concert experiences (on-property or off-site), and crisp host follow-ups so fan passion becomes qualified appointments, trips, and tier movement.
Session Coach:
Daniel Kustelski, Chalkline Sports
Daniel Kustelski is the CEO of Chalkline Sports, a customer acquisition and engagement platform for regulated gaming. After serving as a captain in the U.S. Army, Daniel worked in a number of sports-related positions before co-founding an online sportsbook based in Johannesburg, South Africa. After selling the sportsbook to Sun International casino group, Daniel returned to the United States, where he operated an ADW before founding Chalkline.
Make It Memorable: The Host Moment System
Session Coach:
Nathan Green, New Level Radio
For Nathan Green, music isn’t just a hobby; it’s a lifelong obsession. From the days of meticulously crafting mixtapes to becoming a leading voice in the music and marketing industries, Green’s journey has been defined by his deep connection to sound.
In 2007, he co-founded New Level Radio, which transforms businesses through carefully curated music, messaging, and marketing programs. Today, New Level Radio works with hundreds of clients across North America, including some of the world’s most iconic casino brands.
Green’s passion and expertise make him a popular speaker at national conferences like Casino Marketing Boot Camp, Native Nations, and the Casino Marketing & Technology Conference, where he shares his unique perspective on the power of sonic branding.
When he’s not on an airplane or creating a new playlist for a property, Nathan is typically at home in Denver with his wife and kids, working on new ventures, running a road race, or listening to music with the volume turned up to 10.
The Performance System
Goals, coaching, and comping that move revenue.
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A revenue-tied KPI set (appointments, trip lift, reactivation rate, tier movement).
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A simple “reactivation inside goals” workflow by value band.
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Comping guardrails matrix balancing delight and discipline.
Session Coach:
Jatonia Ziegler, Playersoft Technologies
Jatonia Ziegler is a seasoned Player Development expert and Vice President of Marketing & Sales at Playersoft, boasting over 23 years in gaming operations and hospitality. Jatonia is the driving force of strategy and execution for all sales, marketing, and client relations activities. As a trailblazer in the casino gaming industry, she co-founded the Casino Player Development Association (CPDA), a LinkedIn Group with nearly 1,000 members, promoting best practices for professionals in Player Development.
Jatonia is passionate about technology innovation and customer satisfaction, she focuses on leveraging Playersoft’s award-winning mobile apps to enhance player experiences to drive revenue growth for her casino clients. Her collaborative approach on relationship building and commitment to continuous service improvement make her a sought-after leader in the casino industry.
Time as a Competitive Advantage
Protect selling time, build momentum.
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A daily 60-minute block template (pipeline refresh → outreach → follow-ups).
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An appointment-first calendar model that keeps hosts in revenue mode.
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Tactics to eliminate time leaks (context switching, admin drag, tool sprawl).
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A weekly self-audit to sustain momentum and spot stall-outs early.
Session Coach:
Ryan Stewart, ShowNation
A member of the Cherokee Nation, Ryan began his gaming career at the now Hard Rock Casino and Resort in Tulsa, Oklahoma, in 2005. Ryan has dedicated his working career to building his knowledge and experience in Indian gaming to be a general manager. He has done it all, from poker dealer to nightlife manager, from senior executive host to director of marketing. Ryan achieved his goal in 2021 when he earned the GM position at Kickapoo Casinos in Harrah and Shawnee of Oklahoma.
Ryan Joined ShowNation, a native-owned company in Oklahoma, in 2022, where he took over Scout, the company’s marketing and slot analytics tool. Ryan is dedicated to leading, learning and sharing his knowledge in Indian gaming. Ryan’s passion in life is being the father of four beautiful children.
Engineered VIP Demand
Design an appointment-first calendar.
Session Coach:
Julia Carcamo, J Carcamo & Associates
Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.
Step 1: Secure Your Spot Before We Sell Out
Early Bird
- Enter TWEETY at checkout for 10% off single-attendee attendance. Valid through December 15, 2025.
- Includes breakfast and lunch each day.
- Not valid for vendors. Please call (504) 309-5653 for vendor packages.
Regular
- Includes breakfast and lunch each day.
- Groups of 3 or more can get a discount of 15%. Please email julia@jcarcamoassociates to set up your registration code if you are registering more than three attendees.
- Not valid for vendors. Cannot be combined with other discounts. Please call (504) 309-5653 for pricing.
Book Your Hotel Stay
We’ve arranged a $169/night (plus tax) Boot Camp rate at our host property, Desert Diamond Casino & Entertainment – Tucson.
Reserve online: Book the Boot Camp rate
Rate availability: through December 18, 2025 or until the block is filled, whichever comes first. Inventory is limited—book early.
Booking for someone else?
If a reservation is made by an assistant or on behalf of an attendee, the hotel may require a credit card authorization to process the final billing upon checkout. After you book, please follow the hotel’s instructions to complete any required authorization.
Notes: Rate is subject to availability and does not include taxes/fees. See your confirmation for the hotel’s change/cancellation policies.