Second Line to the Most Immersive Casino Marketing Gathering

The Most Immersive Casino Marketing Gathering

March 6-8, 2023

New Orleans, LA

Single Track. Shared Experience.

Three FULL days of hands-on marketing training. We’ve developed this agenda as a 360-degree view of the responsibilities of casino marketers in the US: creating revenue. We start with strategy, move to tactics, and explore new marketing channels. And, rather than have you decide which session to attend, we’ve kept this to a single track so everyone can share in the experience and grow together.

Sunday, March 5
6:00 pm Welcome Dinner

Monday, March 6

9:00am Interactive Session – Brand Fusion: What You Do and How You Do it Matters
10:45am Interactive Session – A Marketer’s Guide to Problem Solving
1:30pm Interactive Session – On-Property Messaging to Enhance Revenue
3:30pm Immersive Session – Customer Journey

Tuesday, March 7

9:00am On-Property Messaging, Part 2
10:15am Interactive Session – The Fundamentals of Developing Players
1:00pm Immersive Session – Bringing Over the Top Promotions to Life
3:15pm Interactive Session – How to Easily Make More Interesting Content By the Use of Motion

Wednesday, March 8

9:00am Interactive Session – Google Analytics 4 for the Casino Marketer
10:45am Interactive Session – Defining, Understanding & Recovering Player Defectors
1:30-4:30pm Interactive Session – Card Shark Tank

A more detailed agenda and session descriptions are available here.

If you have a topic on your mind or an area on which you’d like to see more training, email us your ideas!

Stay in the loop of any developments by signing up to receive updates.

Wondering if this is worth it?

Please note that registration is limited to ensure an interactive experience for all participants.

Looking for budget direction? Download our 2023 budget guidance spreadsheet. Just enter the four pieces of information for your planning total.


Let us tell you more about this limited experience or see what attendees are saying.

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