Your 2027 Casino Marketing Training Roadmap
Build the right training plan for the team you have, and the one you need to become.
Casino marketing teams are asked to do more every year. Stronger offers. Better plans. Loyalty that changes behavior instead of just rewarding it. Media that works harder. Casino Marketing Boot Camp puts different people from your team into different working rooms, each one built around the skills that matter most to the job they actually do.
A working room is not a ballroom. 30 – 50 people. One track, so nobody chooses between two sessions they need. Coaches who have run marketing departments at regional properties. And enough time built in to finish the work instead of writing down an idea you never get back to.
%
of attendees would recommend Casino Marketing Boot Camp
%
satisfied or very satisfied at our most recent New Orleans event
events since 2019
people in the room, on purpose
*Based on 131 post-event survey responses, 2019 through 2025.
A Working Room, not a Conference
Most conferences give you notes. Boot Camp gives you a plan.
Our sessions are longer, more interactive, and designed so your marketers walk out with actionable skills they can implement the very next day. This isn’t just training — it’s a strategic investment in a marketing team that can outthink, outpace, and outperform the competition.
Core 2027 Events
Four working rooms. Each one built for a different job on your team. Start with the room that matches what your team needs to get better at.
📍 March 22-24, 2027 | New Orleans, LA
Signature
New Orleans, LA | March 22 through 24, 2027
For teams that need stronger thinking across the entire marketing ecosystem.
A broader working room for casino marketing leaders and teams ready to sharpen how brand, offers, guests, media, loyalty, promotions, and operations work together.
Who belongs in this room: Marketing directors and managers, emerging leaders, and marketers who need exposure beyond their daily lane. This is also the room GMs and assistant GMs attend when they want to see how the whole function connects.
📍 May 3 & 4, 2027 | Tucson, AZ
Player Development & Loyalty
Tucson, AZ | May 3 and 4, 2027
For teams ready to strengthen host, loyalty, and player development systems.
Build better habits around player relationships, appointment-first calendars, team accountability, and loyalty growth.
Who belongs in this room: Player development directors, hosts and host leaders, loyalty managers, and the executives responsible for hosted revenue.
📍 Summer 2027 | Tulsa, OK
Strategy & Planning
Tulsa, OK | August 10 through 12, 2027
For teams that need a plan and promotional calendar they can actually use.
Turn good ideas into a clearer marketing roadmap, stronger promotional mechanics, and a more intentional next 90 days.
Who belongs in this room: Marketing leaders and full teams heading into annual planning. If you send more than one person to any room this year, send them to this one together.
📍 Summer 2027 | Des Moines, IA
Direct Marketing Boot Camp
Des Moines, IA | Dates announcing soon
For teams that need every list, offer, and dollar to work harder.
Improve segmentation, reactivation, email, direct mail, database strategy, and the systems that help marketing investment perform.
Who belongs in this room: Database, CRM, and analytics managers, direct marketing managers, and the marketing leaders who approve reinvestment.
In Development
More rooms in development for 2027
We build rooms around what casino teams tell us they need. Three are in development now.
- Hospitality Operations
- Creative, Advertising & Brand
- Caribbean & Latin American Casino Marketing
Why Boot Camp Works
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Interactive, not passive – Every session includes exercises, group work, and one-on-one coaching.
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Small-group focus – You won’t get lost in a ballroom. You’ll get answers to your property’s challenges.
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Action over theory – Walk away with strategies, templates, and campaigns you can implement immediately.
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Built for all levels – Marketing Directors get the advanced tools they crave, while GMs/VPs see the ROI of stronger, smarter teams.
What past participants are saying
Fantastic Experience
I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.
Nicole Martz
Special Events and Promotions Manager
IP Casino Resort Spa
Engaging 3 Days
Enjoyed being able to “pick” the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn’t stay engaged the entire time, but I was pleasantly surprised.
Paige Schuller
Assistant Marketing Manager
Wild Rose Emmetsburg
Great Collaboration
I loved the collaboration and the ability to ask questions and get a lot of insight into what other marketers are thinking.
Adele M. George
CEO & Owner
A.M George Marketing & Advertising
Interactive, not Intimidating
I love how interactive it is, without being intimidating.
Marcela Sada
Director of Slots
Bear River Casino Resort
A Fascinating Program
This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are “heads and hand down” during the day. This reminds us we have other areas we must pay attention to!
Aaron Harn
Marketing Director
Wild Rose Entertainment
Well-Rounded
I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.
Jean Flors
Sr. Digital Marketing Manager
Live! Casino and Hotel
Great Connections
I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you’ve done, especially the connections made and ideas exchanged.
Tami Curley
Northern Edge/Flowing Waters
Truly one of the best
It was truly one of the best training experiences I’ve had the privilege of participating in. I was thrilled to see that it wasn’t like the traditional trainings I’ve attended or sent my staff to before.
The staff members who attended with me returned energized and brimming with new ideas they were eager to implement. Witnessing their excitement and inspiration is truly gratifying for me as a leader. I’m committed to continuing this training with my team in the future.
Cesilio Silveira
Executive Director of Marketing
Shoshone-Bannock Casino Hotel
Intimate
I liked how the small group format enabled me to converse with everyone… It is more intimate with groups and speakers compared to other bigger conferences…
Craig Mihalko
Database Marketing Manager
Potawatomi Carter Casino and Hotel
Personal and Interactive
It felt very personal and interactive. I loved meeting new people and learning about their experiences.
Mickey Van Drehle
Digital Content and Email Marketing Specialist
Mille Lacs Corporate Ventures
Grateful for the Experience
Thank you, Julia! You, the coaches, and the vendors were absolutely incredible—such a talented and supportive group. I’m truly grateful for the experience! I felt refreshed and renewed from the experience.
Esther Saldana
Promotions Manager
Quechan Casino Resort
It made me come out of my shell.
The Card Shark Tank was really challenging for me. Being new to marketing it made me really think about how to put together a presentation and how to present it. It made me come out of my shell. I just want to thank you and everyone on your team! You are all awesome!
Victoria Cook
Marketing Manager
Casino White Cloud
Meeting New People
The most memorable moment for me was meeting new people in the marketing world.
Michael Hayward
Marketing Director
Win-River Casino
New Tricks
I just wanted to let you know how much I enjoyed the Boot Camp. Just goes to show you can teach an old dog new tricks. Thank you for sharing your knowledge.
.
Joni Hamann
Director of Player Development
Mineral Palace Casino