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New Masterclass: The Art of Creating and Maintaining an Iconic Casino Brand
Casino Marketing with a Dash of New Orleans
March 18-20, 2024 | DoubleTree New Orleans
What past participants are saying
I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.
Special Events and Promotions Manager
IP Casino Resort Spa
Engaging 3 Days
Enjoyed being able to “pick” the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn’t stay engaged the entire time, but I was pleasantly surprised.
Assistant Marketing Manager
Wild Rose Emmetsburg
I loved the collaboration and the ability to ask questions and get a lot of insight into what other marketers are thinking.
Adele M. George
CEO & Owner
A.M George Marketing & Advertising
Interactive, not Intimidating
I love how interactive it is, without being intimidating.
Director of Slots
Bear River Casino Resort
A Fascinating Program
This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are “heads and hand down” during the day. This reminds us we have other areas we must pay attention to!
Wild Rose Entertainment
I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.
Sr. Digital Marketing Manager
Live! Casino and Hotel
Northern Edge/Flowing Waters
Read the latest blog posts
The journey from a novice to a seasoned professional is filled with unique challenges and learning opportunities. This might be particularly true in an industry like the casino with its myriad of terminology and constant change. This is where the power of mentorship becomes invaluable. Mentorship, particularly in an intricate field like casino marketing, goes beyond mere guidance; it is about shaping careers and nurturing growth.
In any industry, customer retention is a pivotal factor for success. It is no different for the casino industry. It may be even more critical. The thrill of the game and the allure of entertainment might draw guests in, but the quality of their experiences will keep them returning. Every detail can tip the scales between success and languishing at or near the bottom of the market. The role of marketing must extend far beyond mail, advertising, and promotions. Comprehensive casino marketing training can transform your efforts from a collection of tactics to an indispensable strategy for success.
For casino operators, staying ahead of the curve is synonymous with a well-trained, adept marketing team. The brilliance behind a successful (and growing) casino lies not just in its glittering lights or loose slot machines but in the strategic minds that consistently drive customers through its doors. Casino marketing is a unique blend of analysis, creativity, and a keen understanding of customer psychology. Amidst the rising tide of competition, ingenious marketing programs carve a niche and ensure a loyal patronage for a casino. However, mastering this delicate combination of science and art requires a dedicated focus on training and up-skilling to keep pace with industry trends and customer expectations.
Evaluate. Collaborate. Formulate.
We have five goals:
- Inspire you with speakers and activities you haven’t had access to before.
- Address issues you face daily, items that keep you up at night.
- Reach out beyond our industry for new ideas.
- Connect you with colleagues using candor and expertise from those who face similar challenges.
- Send you away with tactics and strategies you can put together in action the day you return to your property.