by Julia Carcamo | Aug 26, 2026 | Starter, Training
TL;DR Most casino marketing teams jump from idea to execution with nothing in between, and at 15 to 20 programs a month, the cost of that gap adds up fast. A one-page campaign brief with 10 fields forces the team to agree on the objective, the audience, the message,...
by Julia Carcamo | Aug 11, 2026 | Training
Your guest can stay home tonight. Dinner at the door. A whole night of entertainment in one hand. And in an increasing number of states, a casino right on the phone. No drive. No parking. No changing out of sweatpants. That’s the competition now. Not just the...
by Julia Carcamo | Jul 28, 2026 | Training
TL;DR Casino marketers have started treating email like it’s free, and that’s turned it into the junk drawer of marketing: too many low-effort sends that train guests to tune out and quietly devalue the marketer behind them. Before you hit send, run five...
by Julia Carcamo | Jul 14, 2026 | Career Growth
Nobody staffs a regional marketing department for the workload it entails. They staff it for the budget. So you end up with two people. Maybe three. Sometimes fewer. And a to-do list built for a team of eight. You already know this. You’re living it. You’re the...
by Julia Carcamo | Jun 28, 2026 | Career Growth, Training
The World Cup doesn’t care about your budget. It doesn’t care how many people are on your staff or whether your competitors have fancier tools. Every four years, the best teams in the world step onto that pitch and prove something regional casino marketing directors...
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