Second Line to the Most Immersive Casino Marketing Gathering

The Most Immersive Casino Marketing Gathering

March 6-8, 2023

New Orleans, LA

Single Track. Shared Experience.

Three FULL days of hands-on marketing training. We’ve developed this agenda as a 360-degree view of the responsibilities of casino marketers in the US: creating revenue. We start with strategy, move to tactics, and explore new marketing channels. And, rather than have you decide which session to attend, we’ve kept this to a single track so everyone can share in the experience and grow together.

Sunday, March 5
6:00 pm Welcome Dinner

Monday, March 6

9:00am Interactive Session – Brand Fusion: What You Do and How You Do it Matters
10:45am Interactive Session – A Marketer’s Guide to Problem Solving
1:30pm Interactive Session – On-Property Messaging to Enhance Revenue
3:30pm Immersive Session – Customer Journey

Tuesday, March 7

9:00am On-Property Messaging, Part 2
10:15am Interactive Session – The Fundamentals of Developing Players
1:00pm Immersive Session – Bringing Over the Top Promotions to Life
3:15pm Interactive Session – How to Easily Make More Interesting Content By the Use of Motion

Wednesday, March 8

9:00am Interactive Session – Google Analytics 4 for the Casino Marketer
10:45am Interactive Session – Defining, Understanding & Recovering Player Defectors
1:30-4:30pm Interactive Session – Card Shark Tank

A more detailed agenda and session descriptions are available here.

If you have a topic on your mind or an area on which you’d like to see more training, email us your ideas!

Stay in the loop of any developments by signing up to receive updates.

Curious?
Let us tell you more about this limited experience or see what attendees are saying.

Wondering if this is worth it?

Please note that registration is limited in order to provide an interactive experience for all participants.

Looking for budget direction? Download our budget guidance spreadsheet. Just enter the four pieces of information for your planning total.

IMPORTANT: For the health and safety of all participants and coaches, participants must follow all current COVID protocols established by the City of New Orleans while attending Casino Marketing Boot Camp events.

What past participants are saying about the

Boot Camp Experience

Well-Rounded

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

Casino Marketing Boot Camp 2022
5
2022-04-10T17:05:25+00:00

Jean Flors

Sr. Digital Marketing Manager

Live! Casino and Hotel

I liked the variety of the sessions and topics chosen for the sessions, especially as a newcomer to the industry. I thought it was very well-rounded. I liked the small attendance setting because we got to know each other more than if it was a larger audience. It made networking easier. I also liked that we had assignments; I felt I was ahead of the game a bit.

Interactive, not Intimidating

I love how interactive it is, without being intimidating.

Marcela Sada

Director of Slots

Bear River Casino Resort

Casino Marketing Boot Camp 2022
4
2022-04-10T17:10:48+00:00

Marcela Sada

Director of Slots

Bear River Casino Resort

I love how interactive it is, without being intimidating.

Fantastic Experience

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

Casino Marketing Boot Camp 2022
5
2022-04-25T20:31:25+00:00

Nicole Martz

Special Events and Promotions Manager

IP Casino Resort Spa

I loved how engaged the group was as well as all of their fun ideas! Thank you for providing this fantastic experience for casino marketers.

A Fascinating Program

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!

Aaron Harn

Marketing Director

Wild Rose Entertainment

Casino Marketing Boot Camp 2022
5
2022-04-10T17:08:49+00:00

Aaron Harn

Marketing Director

Wild Rose Entertainment

This is a fascinating program. You get to see what others are doing, thinking, talking about, etc. It is always great to hear what others are facing and how they are navigating through those items. Also, we tend to forget some things as we are "heads and hand down" during the day. This reminds us we have other areas we must pay attention to!

Shark Tank

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

Casino Marketing Boot Camp 2022
2022-04-10T17:06:59+00:00

Megan McConville

Digital Marketing Specialists

Elite Casino Resorts, LLC

I really liked the Shark Tank presentations. I believe some attendees took it very seriously but those were really great ideas and helped me take ideas home.

Great Collaboration

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

Casino Marketing Boot Camp 2022
5
2022-04-10T17:12:26+00:00

Adele M. George

CEO & Owner

A.M George Marketing & Advertising

I loved the collaboration, the ability to ask questions and get a lot of insight into what other marketers are thinking.

Great Connections

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Tamara Curley, Northern Edge/Flowing Waters

Casino Marketing Boot Camp 2022
4
2022-04-10T16:49:28+00:00

Tamara Curley, Northern Edge/Flowing Waters

I enjoyed Casino Marketing Boot Camp and the fun group projects. Thank you for all you've done, especially the connections made and ideas exchanged.

Engaging 3 Days

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Casino Marketing Boot Camp 2022
5
2022-04-10T17:14:17+00:00

Paige Schuller

Assistant Marketing Manager

Wild Rose Emmetsburg

Enjoyed being able to "pick" the brains of those in the same field. It honestly was a very engaging 3 days. I was worried that 8 hours a day, I wouldn't stay engaged the entire time, but I was pleasantly surprised.

Learning Different Aspects

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

Casino Marketing Boot Camp 2022
5
2022-04-10T17:02:11+00:00

Brookelyn Kipp

Marketing Operations Supervisor

Wild Rose Casino & Hotel Jefferson, IA

The most memorable moment for me was learning about all the different aspects of casinos. I don't deal with some of the things we learned and talked about so it was nice to get some basic information.
4.8
8
Casino Marketing Boot Camp 2022

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