Second Line to the Most Immersive Casino Marketing Gathering
The Most Immersive Casino Marketing Gathering
March 6-8, 2023
New Orleans, LA
Single Track. Shared Experience.
Three FULL days of hands-on marketing training. We’ve developed this agenda as a 360-degree view of the responsibilities of casino marketers in the US: creating revenue. We start with strategy, move to tactics, and explore new marketing channels. And, rather than have you decide which session to attend, we’ve kept this to a single track so everyone can share in the experience and grow together.
Sunday, March 5
6:00 pm Welcome Dinner
Monday, March 6
|9:00am||Interactive Session – Brand Fusion: What You Do and How You Do it Matters|
|10:45am||Interactive Session – A Marketer’s Guide to Problem Solving|
|1:30pm||Interactive Session – On-Property Messaging to Enhance Revenue|
|3:30pm||Immersive Session – Customer Journey|
Tuesday, March 7
|9:00am||On-Property Messaging, Part 2|
|10:15am||Interactive Session – The Fundamentals of Developing Players|
|1:00pm||Immersive Session – Bringing Over the Top Promotions to Life|
|3:15pm||Interactive Session – How to Easily Make More Interesting Content By the Use of Motion|
Wednesday, March 8
|9:00am||Interactive Session – Google Analytics 4 for the Casino Marketer|
|10:45am||Interactive Session – Defining, Understanding & Recovering Player Defectors|
|1:30-4:30pm||Interactive Session – Card Shark Tank|
A more detailed agenda and session descriptions are available here.
If you have a topic on your mind or an area on which you’d like to see more training, email us your ideas!
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Wondering if this is worth it?
Please note that registration is limited to ensure an interactive experience for all participants.
Looking for budget direction? Download our 2023 budget guidance spreadsheet. Just enter the four pieces of information for your planning total.