Transform Your Casino’s Brand Creative


Elevate Your Design Strategy and Unleash the Full Potential of Your Brand Creative

September 10, 2024 | EAG Advertising & Marketing, Kansas City, MO

Join us for a one-day intensive training specifically tailored for in-house graphic designers and marketing teams in the casino industry. Learn from experts how to craft visual communications that capture attention and resonate with your audience. And be inspired by the EAG Advertising & Marketing offices in beautiful downtown Kansas City. Our hands-on approach ensures you leave with practical skills and innovative insights that can be immediately applied to enhance your marketing initiatives.

Why Attend?

  • Small group settings for personalized feedback.
  • Real-world application through interactive workshops.
  • An opportunity to network with industry peers and leading creative professionals.

Who Should Attend?

  • In-house designers
  • Marketers responsible for the development of communications



This specialized agenda is split into the three areas that impact your creative the most: brand standards, creative development and process.


Branding: Standards and Communications

Together, we will review the essence of your casino’s brand identity. Understand and apply brand standards to ensure consistency across all forms of communication. This session will teach you how to connect the dots between visual elements and brand messaging to create a cohesive brand experience.

Don’t have documented standards yet? This session will help establish them so that you can use them going forward.

Key Takeaways:

  • Mastery of brand guidelines.
  • Techniques to ensure brand consistency.
  • Strategies to weave brand identity into every design.
Design: From Fundamentals to Innovative Trends

Explore the hierarchy of information and the unwritten rules for creating compelling graphics. This session breaks down complex design principles into actionable insights, including how to balance simplicity with significant impact, strategic design planning, and adapting to responsive designs for various platforms.

Key Takeaways:

  • Understanding of core design principles such as simplicity, memorability, and legibility.
  • Insights into capturing and personalizing design trends.
  • Practical tips on leveraging new tools to stay ahead in design innovation.
Process: The Creative Brief and Beyond

Streamline your creative process with the effective use of a creative brief. Learn how to set clear objectives and deliverables from the outset to ensure alignment with strategic goals. This session will guide you through the stages of the creative process, from conception through execution, ensuring that every campaign is impactful and aligned with your casino’s marketing strategy.

Key Takeaways:

  • Skills to craft and utilize a comprehensive creative brief.
  • Best practices for managing workflow and deadlines.
  • Techniques for fostering collaboration between designers and marketers.

Ready to transform your brand’s creative output? Register now to secure your spot in our exclusive workshop designed for casino marketing professionals. Please note: Due to space constraints, this event is more limited than usual.

We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!

Sign up for Boot Camp updates and Early Bird registration.

Step 1:

Step 2:

Book your hotel accommodations.

We have a negotiated rate at Harrah’s Kansas City for Casino Marketing Boot Camp Midwest. However, if you are only attending this one day, you may explore accommodations closer to EAG Advertising & Marketing, where we will be working.

Reservations at Harrah’s Kansas City can be made online or by calling 800-427-7247 before August 20, 2024. If calling, you must mention the offer/group code “SKCBC4” to receive the special rate of $139 (plus applicable fees and taxes). Please note that any reservations made via phone will be assessed a fee of $10.00 plus current sales tax per reservation.

Need more information? Here’s what past Boot Camp attendees have said.

Wondering if this is worth it?

Please note that registration is limited to ensure an interactive experience for all participants.

Looking for budget direction? Download the budget guidance spreadsheet. Just enter the four pieces of information for your planning total.

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