Transform Your Casino’s Brand Creative

Elevate Your Design Strategy and Unleash the Full Potential of Your Brand Creative

September 10, 2024 | EAG Advertising & Marketing, Kansas City, MO

Join us for a one-day intensive training specifically tailored for in-house graphic designers and marketing teams in the casino industry. Learn from experts how to craft visual communications that capture attention and resonate with your audience. And be inspired by the EAG Advertising & Marketing offices in beautiful downtown Kansas City. Our hands-on approach ensures you leave with practical skills and innovative insights that can be immediately applied to enhance your marketing initiatives.

Why Attend?

• Small group settings for personalized feedback.
• Real-world application through interactive workshops.
• An opportunity to network with industry peers and leading creative professionals.

Who Should Attend?

• In-house designers
• Marketers responsible for the development of communications

Agenda

This specialized agenda is split into the three areas that impact your creative the most: brand standards, creative development and process.

Branding: Standards and Communications

Together, we will review the essence of your casino’s brand identity. Understand and apply brand standards to ensure consistency across all forms of communication. This session will teach you how to connect the dots between visual elements and brand messaging to create a cohesive brand experience.

Don’t have documented standards yet? This session will help establish them so that you can use them going forward.

Key Takeaways:

• Mastery of brand guidelines.
• Techniques to ensure brand consistency.
• Strategies to weave brand identity into every design.

Design: From Fundamentals to Innovative Trends

Explore the hierarchy of information and the unwritten rules for creating compelling graphics. This session breaks down complex design principles into actionable insights, including how to balance simplicity with significant impact, strategic design planning, and adapting to responsive designs for various platforms.

Key Takeaways:

• Understanding of core design principles such as simplicity, memorability, and legibility.
• Insights into capturing and personalizing design trends.
• Practical tips on leveraging new tools to stay ahead in design innovation.

Process: The Creative Brief and Beyond

Streamline your creative process with the effective use of a creative brief. Learn how to set clear objectives and deliverables from the outset to ensure alignment with strategic goals. This session will guide you through the stages of the creative process, from conception through execution, ensuring that every campaign is impactful and aligned with your casino’s marketing strategy.

Key Takeaways:

• Skills to craft and utilize a comprehensive creative brief.
• Best practices for managing workflow and deadlines.
• Techniques for fostering collaboration between designers and marketers.

Ready to transform your brand’s creative output? Register now to secure your spot in our exclusive workshop designed for casino marketing professionals. Please note: Due to space constraints, this event is more limited than usual.

We’re always considering topics for our Boot Camp events. Do you have a burning casino marketing question? Do you want more Boot Camp training? Email us your ideas!

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Coaches

Julia Carcamo, J Carcamo & Associates

Julia Carcamo is a casino branding expert and the author of Reel Marketing: The Art of Building a Casino Brand. As president & chief brand strategist at J Carcamo & Associates and founder of Casino Marketing Boot Camp, she aids casinos in building and maintaining engaging brands and tactical marketing programs. Following a successful tenure at Caesars Entertainment, where she developed the initial brand architecture for Harrah’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of the reinvention of the Isle of Capri house of brands, introducing new brands, successfully connecting with new and inactive customers, and reintroducing the iconic Lady Luck Casino brand. Recognizing the impact the Hispanic market is having now and will have in the future, she has co-founded espÑOLA, a Hispanic marketing and engagement agency.

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Skeet Hanks, EAG Advertising & Marketing

Skeet is an award-winning creative director with over 20 years of experience. He has created successful campaigns for brands ranging from Peter Frampton to French Market Corporation, Popeyes Fried Chicken, and many more. Skeet has developed outstanding graphics and marketing strategies for both local and destination casinos, contributing to their strong brand presence and market success. His work has consistently helped clients, both local and national, achieve tremendous growth and market share. He possesses an unparalleled understanding of the interaction between the creative and account management sides of effective companies. Throughout his career, Skeet has owned and operated two highly successful boutique agencies and worked with large advertising agencies, demonstrating versatility and expertise in various environments.

Skeet’s dedication to creating exceptional work is a testament to his commitment to quality and craft, making him a highly sought-after creative director in the industry.

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