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The Importance of Media in a Casino Marketing Plan

The Importance of Media in a Casino Marketing Plan

There are many reasons a casino marketer may not place advertising at the top of their effective tools list. The ugly truth is that it is seldom known what impact, if any, your advertising spend has had. The first step is to understand each channel and then to use it properly.

Evaluate. Collaborate. Formulate.

We have five goals:

  • Inspire you with speakers and activities you haven’t had access to before.
  • Address issues you face daily, items that keep you up at night.
  • Reach out beyond our industry for new ideas.
  • Connect you with colleagues using candor and expertise from those who face similar challenges.
  • Send you away with tactics and strategies you can put together in action the day you return to your property.

What do you think? Are you ready to take your ideas from concept to action plan?

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