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New Masterclass: The Art of Creating and Maintaining an Iconic Casino Brand

Casino Marketing with a Dash of New Orleans

New Orleans

March 18-20, 2024 | DoubleTree New Orleans

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What past participants are saying

Read the latest blog posts

From Branding to Loyalty Programs: The Key Principles of Successful Casino Marketing

From Branding to Loyalty Programs: The Key Principles of Successful Casino Marketing

Casino marketing is continuously evolving, and operations must keep pace with innovation and trends to stay competitive. Agile, strategic marketing efforts are more critical than ever to drive land-based casino success. Knowing the fundamental principles of successful casino marketing – from branding and targeted advertising to creating memorable experiences and building customer loyalty – is critical for long-term growth.

Understanding Casino Marketing and the Skills You Need to Succeed

Understanding Casino Marketing and the Skills You Need to Succeed

If you enjoy the thrill of the casino and have a passion for marketing, a career in casino marketing could be the perfect fit for you. Casino marketing is a complex and dynamic field that requires a unique set of skills and strategies; practitioners play a critical role in the growth and success of casino operations — from attracting new customers to keeping loyal ones engaged.

Want to be a Casino Marketer? Here is What You Need to Know.

Want to be a Casino Marketer? Here is What You Need to Know.

Casino marketing plays a vital role in the success of casinos – both land-based and online, requiring a range of skills, including strategic thinking, creativity, and communication skills. Effective marketing strategies can set a casino apart from its competitors, attract new customers, and retain existing ones. The casino industry offers a range of career opportunities in marketing, from entry-level positions to senior management roles.

Evaluate. Collaborate. Formulate.

We have five goals:

  • Inspire you with speakers and activities you haven’t had access to before.
  • Address issues you face daily, items that keep you up at night.
  • Reach out beyond our industry for new ideas.
  • Connect you with colleagues using candor and expertise from those who face similar challenges.
  • Send you away with tactics and strategies you can put together in action the day you return to your property.

What do you think? Are you ready to take your ideas from concept to action plan?

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