Swipe Files & Templates
(Steal These, Don’t Start From Scratch)
If you’re tired of staring at a blank page, you’re in the right place. These templates and swipe files are built for casino marketers who need to move faster—with tools you can plug into your workflow immediately.
Latest Swipe Files
Calendar Worksheet
A monthly worksheet that makes sure every promotion, event, and campaign on your calendar has a guest segment, a behavioral outcome, and a way to measure success before it goes live.
Creative Brief
A one-page template with 10 fields to fill out before any campaign starts. Aligns your team on the objective, the audience, the message, and the success metric so creative starts from clarity, not assumptions.
The Casino Marketing Strategy Cheat Sheet
Not sure if your team is running a strategy or just a schedule? This one-pager cuts through the noise. Five questions to ask before any campaign.
Outputs-to-Outcomes Casino Marketing Reporting Template
A plug-and-play reporting template that helps casino marketers connect execution to guest behavior, business impact, and better future decisions.
Want step-by-step guidance, not just tools?
COMING SOON: Playbooks for full systems you can run with a small team.