Swipe Files & Templates
(Steal These, Don’t Start From Scratch)
If you’re tired of staring at a blank page, you’re in the right place. These templates and swipe files are built for casino marketers who need to move faster—with tools you can plug into your workflow immediately.
You’ll find:
- promotion and campaign briefs
- email/SMS copy blocks
- checklists for execution + QA
- planning worksheets and scorecards
Template categories
- Promotion Planning (briefs, calendars, “offer job” tools)
- Email & SMS (subject line sets, copy blocks, journey outlines)
- Segmentation & Lifecycle (rules, triggers, test plans)
- Measurement & Reporting (weekly dashboards, holdout testing sheets)
- Creative Workflow (request forms, review checklists)
Not sure where to start? Visit 10-Minute Fixes for the “how,” then grab the matching template here.
How to use these templates (so they actually help)
- Download the tool.
- Use it once this week (even imperfectly).
- Save it as your default for next month’s planning.
Latest Swipe Files
Swipe This: Outputs-to-Outcomes Casino Marketing Reporting Template
A plug-and-play reporting template that helps casino marketers connect execution to guest behavior, business impact, and better future decisions.
Want step-by-step guidance, not just tools?
Go to Playbooks for full systems you can run with a small team. (link)